Taylor Swift, Microsoft buy .porn and .adult domain names to protect brand

You probably know about .com, .org, and .net domain names.  But did you know that there are now over 547 new gTLDs, or generic top-level domains, on the Web, with new suffixes released every month?  And starting from June 1, new descriptive domain name extensions will be released in the x-rated adult section, including .porn, .adult, and .sucks.

To protect their brand, a select group of people and companies, including trademarked brands, can take advantage of ICANN’s (nonprofit Internet Corporation for Assigned Names and Numbers) mandated “Sunrise Period” – they get first dibs on the controversial domain names.  Microsoft has already bought Office.porn and Office.adult.  Similarly Taylor Swift has bought TaylorSwift.porn and TaylorSwift.adult …so the haters can’t hate hate hate …at least not on those domain names.

You can get a list of new gTLDs released on the ICANN page here.  And a list of new gTLDS being applied for here.

(via CNN Money, “Brands swoop in to buy .porn and .sucks before the trolls do“)

Catchy song by Taylor Swift (in case you didn’t get the “hate hate hate” reference, or just want to enjoy):

Related: Should you get .com, .org, and .net domain names – all the tld’s?