WooCommerce is an e-commerce plugin that works with WordPress. It is very customizable because it is open source code, but you have to create or find/install plugins for more advanced features, such as a payment gateway, subscription services, social media integration, or an affiliate system. Some of these plugins/extensions are free, some you can buy for a one-time fee, and some have yearly fees to continue using. Each third party plugin/extension you choose to use, increases your security risk and also makes updating and keeping your website updated more complicated. Each WordPress upgrade may break your website functionalities due to incompatibilities with the plugins/extensions, but upgrades are necessary for security, and to keep the code up-to-date. And another issue is that the more plugins/extensions you use on your WordPress website, the slower your website may load. This is not very user friendly and also bad for SEO (search engine optimization),
So, right out-of-the box WooCommerce is not the most customizable e-commerce platform. The most customizable e-commerce platform is UltimateWB – besides allowing you to add your own coding if you want, it has lots of built-in apps with lots of features that are customizable without any experience. The e-commerce app has the option for shoppers to pay with a website credits system or currency, directly via your website check out form or the PayPal gateway system. Set shipping prices and tax rates. You can set up automatic digital downloads after purchase. You can display item reviews and ratings, “Related Items” and “People who purchased this also purchased” sections – great for increasing sales. Another great way to help your e-commerce website become a success is with coupons – you can create coupon codes and special promotions and sales. Encourage others to promote your items with an affiliate system. And add social share buttons on items. UltimateWB also offers inventory management built-in. You can choose to display a message when item quantities are limited or out of stock, and whether to continue to see items when they are out of stock.