Here are 10 of the most popular keyword research tools, along with information about their pricing models:
- Google Keyword Planner: Free – This tool is offered by Google and provides keyword ideas, search volume data, and competition levels. It’s primarily designed for Google Ads users but can offer insights for organic SEO as well.
- SEMrush: Paid with Free Trial – SEMrush is a comprehensive SEO tool that offers a paid subscription model. It provides keyword data, search volume, keyword difficulty, and competitive analysis. It also offers a free trial with limited features.
- Ahrefs: Paid with Free Trial – Ahrefs is a powerful SEO tool that offers a paid subscription model. Its keyword explorer feature provides keyword search volume, difficulty, and insights into top-performing pages. A free trial is available with limited access.
- Moz Keyword Explorer: Paid with Free Trial – Moz offers a keyword research tool with a paid subscription model. It provides keyword suggestions, search volume data, and a keyword difficulty score. A free trial is available.
- Ubersuggest: Freemium – Ubersuggest is a user-friendly tool that offers keyword ideas, search volume, and competition levels. While some features are available for free, a paid subscription unlocks advanced functionalities.
- KeywordTool.io: Paid with Free Trial – KeywordTool.io generates keyword suggestions from Google’s autocomplete feature. It offers keywords for various platforms and offers a paid subscription with a free trial.
- AnswerThePublic: Freemium – AnswerThePublic helps find questions and phrases people are searching for. Some features are available for free, but a paid subscription provides additional insights.
- Long Tail Pro: Paid with Free Trial – Long Tail Pro focuses on long-tail keywords. It provides keyword suggestions and analyzes keyword competitiveness. It offers a paid subscription with a free trial.
- Keyword Surfer: Free – Keyword Surfer is a free Chrome browser extension that provides keyword data directly in Google search results, including search volume and related keywords.
- Serpstat: Paid with Free Trial – Serpstat is an all-in-one SEO tool with a paid subscription model. It includes a keyword research module offering keyword data, search volume, competition analysis, and more. A free trial is available.
When choosing a keyword research tool, consider your budget, the depth of your SEO needs, and the features each tool offers. Some tools offer free options or trials, while others provide more comprehensive features through paid subscriptions.
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