According to Google: Yes, Google Search Console (GSC) shows you all the keywords/phrases that your website receives clicks for, but just the clicks you get from Google Search, not other search engines. To track clicks from other search engines, you can use a third-party analytics tool such as Google Analytics. Google Analytics provides a more comprehensive view of your website’s traffic, including clicks from all search engines. This is because GSC is a tool provided by Google to help you track and improve your website’s performance in Google Search.. This information is available in the Performance report.
The Performance report shows you the following data for each keyword/phrase:
- Impressions: The number of times your website was shown in search results for the keyword/phrase.
- Clicks: The number of times someone clicked on your website’s link in search results.
- CTR: The click-through rate, which is calculated by dividing clicks by impressions.
- Position: The average position of your website’s link in search results.
- Organic Traffic: The number of visitors who came to your website from organic search.
You can use this information to see which keywords/phrases are driving traffic to your website and to optimize your website’s content and SEO to improve your rankings for those keywords/phrases.
Here are some tips for using the Performance report to improve your website’s SEO:
- Focus on high-traffic keywords/phrases: The keywords/phrases with the most impressions and clicks are the ones that are most likely to drive traffic to your website. Focus your SEO efforts on these keywords/phrases.
- Optimize your content for keywords/phrases: Make sure your content is relevant to the keywords/phrases you are targeting. Use the keywords/phrases in your title tags, meta descriptions, and throughout your content.
- Improve your website’s structure: Make sure your website is easy to navigate and that it is well-organized. This will help Google crawl and index your website more easily.
- Get backlinks: Backlinks are links from other websites to your website. They are a signal to Google that your website is valuable and authoritative. Get backlinks from high-quality websites to improve your website’s SEO.
By using the Performance report in GSC, you can get valuable insights into how people are finding your website and how you can improve your SEO to attract more visitors.
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