Yes, Alexa rankings are no more. Amazon shut down Alexa.com, the website that provided Alexa rankings, on May 1, 2022. The reason for the shutdown was not publicly disclosed, but it is thought to be due to a lack of interest from digital marketers.
Alexa rankings were based on a combination of a website’s estimated average daily unique visitors and its daily page view numbers over a three-month time period. The website with the highest total was ranked number one for that time frame.
While Alexa rankings were once a popular metric for measuring website traffic, they were not without their critics. Some people argued that Alexa rankings were inaccurate, as they were based on a small sample of data. Others argued that Alexa rankings were no longer relevant in the age of social media and mobile traffic.
Despite the criticisms, Alexa rankings were still used by some digital marketers to track website traffic and to compare websites to competitors. However, with the shutdown of Alexa.com, digital marketers will need to find new ways to measure website traffic and to compare websites.
Alexa Alternatives?
Since Alexa shut down its website ranking service in May 2022, several alternatives have emerged, each with its strengths and weaknesses, depending on your specific needs. Here are some of the popular choices:
General Website Traffic and Rank Analysis:
- Similarweb: A prominent competitor to Alexa, offering global website traffic estimates, audience insights, competitor analysis, and market trends. It provides deeper data sets than Alexa, including up to 24 months of historical data, but can be pricier.
- Semrush: A comprehensive SEO and marketing platform with website traffic analysis, keyword research, backlink monitoring, and competitive intelligence. It offers more features than Similarweb but is also more expensive.
- Ahrefs: A powerful SEO tool with detailed backlink analysis, keyword research, website traffic estimates, and competitor insights. It provides high-quality data but can be complex for beginners and has a higher price point.
- Moz: Renowned for its SEO expertise, Moz offers website traffic analysis, keyword research, backlinks, and domain authority metrics. It’s a good option for beginners looking for a user-friendly interface but lacks some advanced features compared to Ahrefs and Semrush.
- Serpstat: An affordable alternative with website traffic analysis, keyword research, rank tracking, and competitor research. It offers a good balance of features and price but may not have the depth of data or functionality of some competitors.
Other Alternatives:
- Tranco List: A website ranking list focusing on accuracy and transparency. It’s free to use and compares multiple websites simultaneously, but lacks detailed traffic data and other analytical features.
- SiteWorthy: Provides website valuation based on Alexa Rank historical data and other metrics. It can be helpful for evaluating website potential but doesn’t offer real-time traffic analysis.
The best alternative for you depends on your specific needs and budget:
- For basic website traffic and rank analysis: Similarweb or Semrush offer a good balance of features and data.
- For advanced SEO and competitor analysis: Ahrefs and Semrush are powerful options, but come with a higher price tag.
- For beginners: Moz or Serpstat offer user-friendly interfaces and affordable pricing.
- For a free alternative: Tranco List provides website ranking comparisons.
Ultimately, the best way to choose an alternative to Alexa is to explore the different options and try out free trials to see which platform best suits your needs and budget.
I hope this helps! Let me know if you have any other questions.
Related: “What are the alternatives to Alexa ranking data for your website?”
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