Here are some best practices for optimizing a website’s structure and navigation:
Website structure
- Use a flat structure: A flat website structure means that all of your pages are just a few clicks away from the homepage. This makes it easier for users to find the information they are looking for.
- Use a logical hierarchy: Organize your website’s pages into a logical hierarchy. This will help users to understand how your website is structured and to find the pages they are looking for more easily.
- Use breadcrumbs: Breadcrumbs are a trail of links that show users where they are on your website. Breadcrumbs can help users to find their way back to previous pages and to understand the hierarchy of your website. UltimateWB social apps, such as the forum, classifieds, and listings directory, utilize breadcrumbs, built-in!
Website navigation
- Make sure your navigation is visible and easy to use: Your website’s navigation should be visible and easy to use on all devices. Make sure your navigation menu is clearly labeled and that the links are easy to click. With the UltimateWB built-in Responsive app, you can automatically reformat your navigation bar set up to a menu button for smaller devices, such as smartphones, with the click of a button.
- Use consistent navigation across your website: Use the same navigation menu on all of your website’s pages. This will help users to learn how to navigate your website and to find the pages they are looking for more easily.
- Use context-aware navigation: Context-aware navigation is navigation that changes based on the page that the user is on. This can be a helpful way to provide users with quick access to relevant pages.
Here are some additional tips for optimizing a website’s structure and navigation:
- Use descriptive page titles and meta descriptions: Page titles and meta descriptions are the snippets of text that appear in search engine results pages (SERPs). Make sure your page titles and meta descriptions are descriptive and relevant to the content of your pages. This will help users to understand what your pages are about and to decide whether or not to click on them. You can easily update these on the Add/Edit Pages and Configure Site (for sitewide) sections of your UltimateWB website admin panel.
- Use internal links: Internal links are links from one page on your website to another page on your website. Internal links can help users to find other relevant pages on your website and to learn more about your products or services.
- Use a search bar: A search bar can help users to find the information they are looking for on your website quickly and easily.
- Test your website’s structure and navigation: Test your website’s structure and navigation to make sure that it is easy to use and that users can find the information they are looking for quickly and easily.
By following these best practices, you can optimize your website’s structure and navigation to make it more user-friendly and to improve your website’s performance in search engines.
Got a techy/website question? Whether it’s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the “Ask David!” form. We will email you when the answer is posted on the UltimateWB “Ask David!” section.
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