The optimum number of products per page in an e-commerce website for a good user experience can vary depending on a number of factors, including the nature of the products, the target audience, and the overall design and layout of the website. However, some general guidelines include:
- For visually driven products, such as clothing and home goods, it is generally recommended to display between 12 and 24 products per page. This allows users to see a variety of products at once, while still being able to easily scan the page and find the products they are interested in.
- For more spec-driven products, such as electronics and appliances, it is generally recommended to display between 10 and 20 products per page. This allows users to compare the specifications of different products side-by-side, without having to click through to multiple pages.
- On mobile devices, it is important to display fewer products per page, as screens are smaller and users have less space to scroll. A good rule of thumb is to display between 9 and 15 products per page on mobile devices.
It is also important to consider the overall design and layout of your website when determining the optimum number of products per page. For example, if you have a lot of negative space on your pages, you may be able to display more products without overwhelming users. However, if your pages are already cluttered, you may want to display fewer products per page.
Ultimately, the best way to determine the optimum number of products per page is to test different options and see what works best for your users. You can use analytics tools to track how much time users spend on your product pages, how far they scroll down the pages, and which products they click on. This information can help you to optimize the number of products per page for your specific website and audience.
How to Customize Number of Products Per Page with UltimateWB:
It’s very easy with UltimateWB. You can configure how many e-commerce items to display per page on a Category basis, just go to the E-Commerce tab > List Categories > Add/Edit Category page.
More E-Commerce Website Design Tips…
Here are some additional tips for optimizing the number of products per page on your e-commerce website:
- Use pagination to allow users to browse through multiple pages of products. This is especially important for websites with a large selection of products.
- Provide filters and sorting options so that users can easily find the products they are looking for. This can help to reduce the number of products that users need to browse through.
- Use clear and concise product titles and descriptions. This will help users to quickly understand what each product is and whether or not they are interested in it.
- Use high-quality product images. This will help users to visualize the products and make informed purchase decisions.
By following these tips, you can ensure that your e-commerce website provides a good user experience for all visitors.
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