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Here are some SEO techniques that you can use to make an old website more visible on Google:
Update your content regularly.
Google likes to see fresh content, so it’s important to update your website’s content on a regular basis. This could involve adding new blog posts, articles, or product pages, or updating existing content to make it more accurate or informative. It’s easy to do with the UltimateWB CMS.
Optimize your titles and meta descriptions.
Your titles and meta descriptions are the snippets of text that appear in search results, so it’s important to make them clear and concise, and to include relevant keywords. You can easily do this with UltimateWB, on the Add/Edit Pages, as well as on the Configure Site page to set a sitewide Title or Description to be added to each page.
Build backlinks to your website.
Backlinks are links from other websites to your own. Google sees backlinks as a vote of confidence in your website, so the more backlinks you have, the higher your website is likely to rank in search results. You can build backlinks by creating high-quality content that other websites will want to link to, or by guest blogging on other websites.
Use relevant keywords throughout your website.
When you’re writing content for your website, be sure to include relevant keywords throughout the text. This will help Google to understand what your website is about and to rank it for those keywords.
Make your website mobile-friendly.
More and more people are using their smartphones and tablets to access the internet, so it’s important to make sure that your website is mobile-friendly. Google also gives preference to mobile-friendly websites in its search results. This is easy to do with UltimateWB and the built-in Responsive app.
Remove any outdated content.
Outdated content can make your website look neglected and can hurt your ranking in search results. Be sure to review your website’s content regularly and remove any outdated or irrelevant content.
Fix any broken links.
Broken links can also hurt your ranking in search results. Be sure to check your website’s links regularly and fix any broken links.
Make your website fast-loading.
A slow-loading website can frustrate visitors and can also hurt your ranking in search results. Be sure to optimize your website’s loading speed to make sure that it loads quickly for all visitors. Make sure you are using a website backend that is sleek and optimized, like UltimateWB website builder.
Use Google Search Console.
Google Search Console is a free tool from Google that helps you to track your website’s performance in search results and to identify any potential problems. Be sure to sign up for Google Search Console and use it to track your website’s performance and to fix any problems that you find.
By following these tips, you can make your old website more visible on Google and attract more visitors.
Are you ready to design & build your own website? Learn more about UltimateWB! We also offer web design packages if you would like your website designed and built for you.
Got a techy/website question? Whether it’s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the “Ask David!” form. We will email you when the answer is posted on the UltimateWB “Ask David!” section.