What should I include on my nonprofit’s website?

Here are some essential components you should include on your nonprofit’s website:

Core Functionality:

• Modern, mobile-friendly design: Ensure your website looks good and functions well on all devices, especially smartphones and tablets. Make sure it is responsive, i.e. reformats for the user based on their screen size. UltimateWB makes this a lot easier for you with the built-in Responsive app.
• Strong accessibility: Make your website accessible to everyone, including people with disabilities. This includes using alt text for images, clear and concise language, and proper keyboard navigation.
• Clear navigation and website structure: Visitors should be able to easily find the information they’re looking for. Organize your website with clear menus and labels.
• Search functionality: Allow visitors to search your website for specific information.
• Email sign-up form: Grow your email list by providing a mailing list signup form on your website. This will allow you to stay in touch with supporters and send them updates about your work. You can do this easily with the UltimateWB built-in Mailing List app.
• Social media profiles and sharing buttons: Make it easy for visitors to share your content on social media. Include links to your social media profiles and sharing buttons on your website. You can easily add your social media links to your website footer with the UltimateWB Templates Generator and integrate Social Share buttons throughout your website with the UltimateWB CMS.
• Clear call to action buttons: Tell visitors what you want them to do, whether it’s donating, volunteering, or signing up for your mailing list. Use clear and concise calls to action (CTAs) throughout your website.

Content Pages:

• Compelling Mission Statement: A clear and concise statement that explains your organization’s purpose and what it’s working to achieve. This should be front and center on your homepage.
• Impactful Stories: Showcase the difference your organization is making through stories of the people you’ve helped. Use high-quality visuals and compelling narratives to connect with your audience on an emotional level.
• Programs and Impact: Dedicate a page or section to describing your programs and the impact they have. Explain how your programs work and the results you’re achieving.
• About Us Page: Tell your organization’s story. Include information about your history, mission, and team.
• Donation Page: Make it easy for visitors to donate to your cause. Include a prominent donate button and offer a variety of secure donation options.
• Volunteer Opportunities: If your organization relies on volunteers, clearly outline the different ways people can get involved. Include information on how to sign up to volunteer and the time commitment required.
• Blog or News Updates: Keep your website fresh with regular blog posts or news updates. Share stories about your work, upcoming events, and other news from your organization.
• Staff and Board Directory: Put a face to your organization by introducing your team and leadership. Include bios and photos of your staff and board members.
• Transparent Financials: Demonstrate your commitment to responsible stewardship by providing financial transparency. Consider publishing your annual reports and budget information on your website.
• Contact Information and Social Media Links: Make it easy for people to get in touch with you. Include your contact information, such as your email address, phone number, and physical address. Also, include links to your social media profiles.

By including these essential components, you can create a nonprofit website that effectively communicates your mission, inspires action, and helps you achieve your fundraising and outreach goals.

Are you ready to design & build your own website? Learn more about UltimateWB! We also offer web design packages if you would like your website designed and built for you.

Got a techy/website question? Whether it’s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the “Ask David!” form. We will email you when the answer is posted on the UltimateWB “Ask David!” section.