Your nonprofit’s website is a digital storefront, a platform to connect with donors, volunteers, and beneficiaries. But with so much riding on your website, it’s easy to make mistakes during the creation process. Here are the top 10 pitfalls to avoid:
1. Neglecting Mobile Responsiveness:
The majority of web browsing happens on smartphones and tablets. Having a website that’s not mobile-friendly is a major turnoff for potential donors and volunteers. Ensure your website displays well and functions seamlessly on all devices. Getting your website to be responsive can be easy with UltimateWB’s built-in Responsive app – with the click of a button you can have your website automatically reformat for the best user experience based on the user’s screen size.
2. Confusing Navigation:
Your website should be intuitive and easy to navigate. A confusing menu structure with hidden pages will frustrate visitors and prevent them from finding the information they need. Prioritize clear and concise navigation labels for a user-friendly experience.
3. Lack of Compelling Storytelling:
Don’t just tell people about your cause, make them feel it. Use powerful storytelling techniques to showcase the impact your organization makes. Integrate high-quality visuals, personal narratives, and testimonials to connect with visitors on an emotional level.
4. Inaccessible Design:
Accessibility is crucial for ensuring everyone can access your website, including people with disabilities. Use alt text for images, clear and concise language, and proper keyboard navigation to create an inclusive website experience.
5. Absence of Clear Calls to Action (CTAs):
Don’t leave website visitors wondering what to do next. Tell them! Use clear and concise CTAs throughout your website, encouraging visitors to donate, volunteer, or subscribe to your newsletter.
6. Hidden or Complex Donation Process:
Making a donation should be a smooth and secure experience. Ensure your donation button is prominent and easy to find. Keep your donation form concise and avoid unnecessary steps that might discourage potential donors.
7. Unrealistic Expectations:
Building a successful website takes time and ongoing effort. Don’t expect immediate results. Set realistic goals, track your website’s performance through analytics, and be prepared to continually optimize your website for better results.
8. Ignoring Search Engine Optimization (SEO):
In today’s digital landscape, good SEO is essential for getting your website seen on search engines. Optimize your website content with relevant keywords and utilize SEO best practices to increase organic traffic and reach a wider audience.
9. Static and Outdated Content:
Fresh and engaging content is key to keeping visitors interested. Develop a content strategy to regularly update your website with news, blog posts, and success stories.
10. Failing to Leverage Social Media:
Social media is a powerful tool for promoting your website and cause. Integrate social media sharing buttons on your website and actively promote your website content on your social media platforms.
By avoiding these common mistakes and focusing on creating a user-friendly, informative, and impactful website, your nonprofit can leverage the power of the digital world to connect with supporters, amplify your mission, and achieve your fundraising and outreach goals.
Are you ready to design & build your own website? Learn more about UltimateWB! We also offer web design packages if you would like your website designed and built for you.
Got a techy/website question? Whether it’s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the “Ask David!” form. We will email you when the answer is posted on the UltimateWB “Ask David!” section.
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