Comments: Hi today ! subject: Should you get .com, .org, and .net domain names – all the tld’s? your statement: ” So if you have the .com domain name, it is not a huge necessity or benefit to purchase the other domain name extensions if you are just going to redirect them to your .com website. Also, that won’t make any dent in your search engine optimization and ranking.” When this not make sense, so why all big sites and media news sites bought multiple domain extensions and redirect it to their main .com site? Thank you ! Markus
Hi there! That’s a great question about domain extensions. Yes, redirecting all your domain extensions (like .org and .net) to your .com site doesn’t directly boost SEO. However, there are several reasons why big companies and media outlets still purchase multiple domain extensions:
Branding and User Trust:
Owning variations of your domain name protects your brand. Someone might accidentally type “.net” instead of “.com,” and if you own that domain extension, you can still direct them to your website. This builds trust and avoids confusion for users.
It can also prevent cybersquatting, where someone else buys similar domain names to potentially sell them back to you for a high price or use them for malicious purposes.
Targeting Specific Audiences:
Some domain extensions can subtly signal the purpose of your website. For example, a non-profit might use “.org” to indicate their charitable status.
In rare cases, companies might use a specific extension to target a particular region (like “.co.uk” for the United Kingdom), to cater to local audiences and potentially build trust.
Futureproofing:
While redirecting all extensions to your .com might be sufficient now, plans can change. In the future, you might decide to use a different extension for a specific subdomain or service. Owning it now prevents someone else from claiming it.
Marketing and Advertising:
Sometimes, companies use alternate extensions for marketing campaigns or temporary promotions. This allows them to create a specific, memorable web address for that campaign.
In Summary…
In short, while SEO isn’t the main reason for redirecting multiple domain extensions, it offers brand protection, user experience benefits, and some strategic advantages for large organizations.
Here’s a quick summary:
- Redirect all extensions? Not for SEO, but for branding and user experience.
- Big sites buy multiple extensions? Yes, for various strategic reasons beyond SEO
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