“Ask David!” question: “My website traffic crashed. What should I do? Will switching to the UltimateWB website builder help?”

UltimateWB as a website backend gives you a sleek code base that allows you to have a fast loading website, coded right for search engines and for the best user experience. UltimateWB also provides a built-in SEO tool to allow you to easily add custom meta descriptions for each of your webpages, as well as easily create a sitemap with the built-in Sitemap Generator. You can take that sitemap and enter it into Google Page Insights to make sure your webpages are getting indexed and Google knows about your pages. You also want to make sure your website is conforming will all the standards that Google is enforcing and penalizing if you don’t – make sure your website has SSL (secure server) and is responsive. All UltimateWB web hosting plans and UltimateWB Cloud plans have free SSL. And all UltimateWB website builder versions come with a built-in Responsive app to make your website responsive with the click of a button.

Here is our more detailed guide on what to do to fix your website traffic crash and get it going up again:

How to fix your website’s traffic crash

Is your website suddenly getting fewer visitors? A traffic crash can be a major setback for your online presence. But don’t panic. With the right approach, you can identify the root cause of why your website traffic dropped and get your traffic back on track.

Step 1: Identify the Problem

• Check Your Analytics: Use tools like Google Search Console and Google Analytics to compare current traffic data with historical trends. Look for sudden drops in pageviews, sessions, or user engagement.
• Monitor Social Media: Are your social media followers and interactions declining? This could be a sign of a broader issue.
• Look for Error Messages: Are visitors encountering any error messages when trying to access your site?
• Check Your Website Speed: Slow loading times can deter visitors. Use tools like Google PageSpeed Insights to assess your site’s performance. Make sure to use a sleek website builder like the UltimateWB website builder that runs fast, so that bloat is not slowing your website down.

Potential Causes of a Traffic Crash

• Technical Issues:
  • Server Downtime: If your server is offline or experiencing issues, visitors won’t be able to access your site.
  • Website Errors: Programming errors or broken links can disrupt the user experience.
  • Security Breaches: Hackers can compromise your site’s security, leading to downtime or search engine penalties.
• Algorithm Updates: Search engine algorithms are constantly evolving. If your site doesn’t align with the latest updates, your rankings and traffic may decline.
• Competitor Activity: Increased competition from other websites can divert traffic away from yours.
• Seasonal Fluctuations: Traffic patterns can vary based on time of year, holidays, or industry trends.
• Marketing and Content Issues: A decrease in marketing efforts or outdated content can reduce your site’s visibility.

Troubleshooting Tips

• Check Your Server Status: Contact your hosting provider to ensure your server is up and running.
• Review Your Website Code: Look for any errors or inconsistencies that could be causing problems.
• Update Your Content: Regularly create fresh, high-quality content that is relevant to your target audience.
• Optimize for Search Engines: SEO! Ensure your website is optimized for search engines using techniques like keyword research, meta descriptions, and link building. You can easily add custom meta descriptions for each of your webpages with UltimateWB and search engine optimize your website.
• Monitor Social Media Engagement: Actively engage with your audience on social media to drive traffic to your website.
• Analyze Competitor Activity: Keep an eye on your competitors’ strategies to identify opportunities for improvement.

Remember, diagnosing and fixing a traffic crash may take time and effort. Don’t get discouraged if you don’t see immediate results. By following these steps and being patient, you can identify the root cause of the problem and restore your website’s traffic.

Do you have any specific questions about traffic crashes or need further assistance? Let us know!

Are you ready to design & build your own website? Learn more about UltimateWB! We also offer web design packages if you would like your website designed and built for you.

Got a techy/website question? Whether it’s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the “Ask David!” form. We will email you when the answer is posted on the UltimateWB “Ask David!” section.