Hint…it’s not about wearing a suit and tie, necessarily!
Even if you want a “cute” or “fun” website, you probably don’t want it to go in the “unprofessional” category, a.k.a. it looks like a noobie (completely new to web design) or your next door neighbor’s kid (also noobie) created it free for you, or you offered someone on craigslist coffee/pizza to create your website (seriously, there are ads like that!). An “unprofessional” website shouts out to anyone who has surfed the internet that you are not at the top of your game, and it can reflect poorly on your website – especially if you are trying to showcase your work/business, or sell something. Your website is like the store front window – make it look good, and get more traffic and positive feedback/attention.
Here are the top 3 ways to make sure you get your website categorized in the “professional” category, even if you are designing and building your own website and have absolutely no web design experience (yes, it is totally possible with Ultimate Web Builder!):
1) KISS Design – Clean Design – Avoid Clutter. KISS as in Keep It Simple – Stupid, Stupid Simple… It is kind of like how realtors remove all the clutter for their open houses to sell the house. You want to tell the website visitor what is important and put their focus on that. Clutter can lead to being overwhelmed or confused, which can lead to the website visitor clicking that back button to go onto the next website.
2) Format your website in a way that makes sense to people that are not you. Sometimes it is hard to notice if something is not formatted or organized in an easy manner when you are the one that created it. So after you create your webpages, take a break, and then go back to it to check out if it still seems like the obvious choice for formatting. It is also great to get your friends to check your website and tell you if it is easy to navigate. You want your information to be as clear as possible, easily accessible, and user-friendly.
3) Spelling / Grammar Check. Proof read your website! Even if you are not selling your language skills, it does reflect on your business!
Even your goofy, fun website will be deemed “professional” if you follow these 3 easy steps!
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