Is a landing page part of your website?

Yes, a landing page can be part of your website. A landing page is a standalone web page that is designed to achieve a specific goal, such as generating leads, collecting email addresses, or making a sale. It is typically created for a marketing campaign or advertising effort. If you’re using UltimateWB, it is very easy to do all this with your website admin panel, and the built-in mailing list app.

A landing page is different from a homepage in that it is focused on a single goal. The homepage of a website is typically more general and provides an overview of the website’s content.

A landing page can be created within your website’s domain, but it can also be hosted on a separate domain. This is often done when the landing page is part of a marketing campaign that is targeted to a specific audience. You can easily create a new page on your website with UltimateWB via your website admin panel – just go to Pages > Add Page, and you can choose your landing page url there and post your content.

Here are some of the benefits of using a landing page:

• Focused on a single goal: A landing page is focused on a single goal, such as generating leads, collecting email addresses, or making a sale. This makes it easier to create a page that is effective at achieving that goal.
• Easy to track: Landing pages are easy to track and measure the results of your marketing campaigns. You can track the number of visitors to the page, the number of conversions, and the conversion rate.
• Can be used for A/B testing: Landing pages can be used for A/B testing, which is a method of comparing two versions of a page to see which one performs better. This can help you optimize your landing pages for maximum results.

If you are considering using a landing page, there are a few things to keep in mind:

• Make sure the page is relevant to your target audience: The landing page should be relevant to the people who are visiting it. This means that the content of the page should be something that they are interested in and that will help them achieve their goals.
• Keep the page simple: The landing page should be simple and easy to navigate. This will help visitors to focus on the goal of the page and to take the desired action.
• Use strong calls to action: The landing page should have a strong call to action, such as a button that says “Sign up now” or “Buy now.” This will help visitors to know what you want them to do next.

If you follow these tips, you can create a landing page that is effective at achieving your goals.

Got a techy/website question? Whether it’s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the “Ask David!” form. We will email you when the answer is posted on the UltimateWB “Ask David!” section.