Restaurants can make a number of mistakes with their websites that can drive away customers. Here are some of the most common ones:
- Missing key information: This is a big one. People visit restaurant websites for specific reasons, like finding the menu, location, hours of operation, and contact information. Make sure this information is clear, easy to find, and up-to-date on every page of your website.
- Bad mobile experience: In today’s world, most people use their phones to browse the web. If your website isn’t mobile-friendly, it will be frustrating for potential customers and they’ll likely move on to a competitor. It is easy to make your website responsive and mobile-friendly with UltimateWB and the built-in Responsive app – you can do it with just the click of a button.
- Poor quality photos: Food is a visual experience! Using low-resolution or blurry photos of your food will not entice customers. Invest in high-quality photos that showcase your dishes in the best light.
- Unusable menus: Don’t make people download a PDF to see your menu. Instead, have a mobile-friendly menu directly on your website that’s easy to read and navigate.
- Slow loading times: People are impatient. If your website takes too long to load, they’ll give up and go somewhere else. Make sure your website is optimized for speed. It is much easier to make your website load fast when it is built on UltimateWB because of the latest technologies used and the sleek code design.
- Not focusing on user experience (UX): Your website should be easy to use and navigate. Avoid complex layouts, confusing menus, and auto-play features that can be annoying.
- Not having a call to action: What do you want people to do after they visit your website? Make it clear with a call to action, such as “Make a reservation” or “Order online.”
- Not keeping the website updated: Is your website content current? Are your hours of operation accurate? Outdated information can make your restaurant look unprofessional.
By avoiding these mistakes, you can create a restaurant website that will attract new customers and keep your existing ones coming back for more.
Are you ready to design & build your own website? Learn more about UltimateWB! We also offer web design packages if you would like your website designed and built for you.
Got a techy/website question? Whether it’s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the “Ask David!” form. We will email you when the answer is posted on the UltimateWB “Ask David!” section.
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