What are the biggest mistakes made when setting up a Google Ads campaign?

There are several pitfalls to avoid when setting up a Google Ads campaign, but some of the biggest mistakes can be grouped into a few key areas:

• Targeting: This is a big one. If you cast too wide a net and target the wrong audience, you’ll waste your budget on clicks from people who are unlikely to convert into customers. Make sure you understand your ideal customer and tailor your targeting options to reach them.
• Keywords: Using broad match keywords without any negative keywords can also lead to wasted spend. Broad match means your ad can show for a wider variety of searches, some of which might not be relevant to your product or service. Negative keywords help exclude searches that aren’t a good fit. Also, not having a strong keyword list or using only a few keywords limits your reach.
• Conversion Tracking: If you don’t track conversions (sales, signups, etc.) you won’t know how well your campaign is performing. This makes it impossible to optimize your ads and improve your return on investment (ROI).
• Bidding and Budget: There can be some stumbles with bidding strategies. For example, using “Maximize Conversions” when your goal is website traffic might not be ideal. Also, underfunding your campaigns can limit their effectiveness.
• Ad Copy and Landing Pages: Not having clear, compelling ad copy can result in low click-through rates (CTR). And landing pages that don’t match your ad copy or provide a good user experience will further hurt your campaign’s performance.

By avoiding these common mistakes, you can increase your chances of success with your Google Ads campaigns.

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