Category Archives: Ask David!

What techniques do you use to improve website crawlability and indexability?

Good question! A well-designed website is only half the battle. For your website to truly thrive online, it needs to be seen by search engines and potential visitors. This is where crawlability and indexability come into play… Conquer the Crawl: … Continue reading

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How many syllables and how many words should a domain name contain to make sure it is easy to remember and user friendly?

While there’s no one-size-fits-all answer, it is generally advised to aim for short domain name vs longer domain names. Here are some guidelines for choosing a memorable and user-friendly domain name based on syllables and words: Syllables: Words: Other factors … Continue reading

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Why is “www.” required in front of some domains but not for other domains?

In today’s internet landscape, “www.” isn’t actually required for most domains. Historically, it signified the “World Wide Web” subdomain, where web content resided on a server. However, over time, it became more of a convention than a necessity. Here’s the … Continue reading

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How can businesses optimize their website for Google’s BERT?

What is BERT? Let’s start with what Google’s BERT is. It has nothing to do with Sesame Street’s Bert and Ernie, but it is an acronym, standing for: Bidirectional Encoder Representations from Transformers. In clearer terms, BERT is a sophisticated … Continue reading

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Do domain URL variants or structures matter in SEO?

Yes, domain URL variants and structures do impact SEO – search engine optimization – in several ways. Here’s a breakdown of key factors to consider: 1. URL Structure and Readability: The UltimateWB website builder takes care of choosing the best … Continue reading

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What is Neubrutalism in Web Design?

Ever felt the monotony of sleek, polished websites just wasn’t cutting it? Enter neubrutalism – the digital rebel here to shake things up. Let’s unravel the mystery of neubrutalism in web design and explore how it flips the script. Imagine … Continue reading

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Why SEO is better than ads?

While diving into the debate of SEO (search engine optimization) versus ads (paid advertising), the allure of SEO becomes evident. The appeal lies not only in its potential cost-effectiveness—especially if you’re adept at handling it yourself—but also in its enduring … Continue reading

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Should you avoid using stock photos on your website?

We offer customers the option to incorporate stock photos on their website in our UltimateWB web design packages. We will search and find ones that match the branding and content. If it’s so bad to use stock photos on your … Continue reading

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What should a great landing page have?

A great landing page is like a master salesperson in digital form: it captures attention, builds trust, and compels visitors to take a desired action. To achieve this, it needs to tick several key boxes: 1. Clear and Compelling Headline: … Continue reading

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