Category Archives: Ask David!

Should I create my own website or stick to a social media page?

That depends on your goals! Both websites and social media pages have pros and cons: Website: Social Media Page: Here are some things to consider to help you decide: In some cases, you may actually want to do both! You … Continue reading

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What are the biggest mistakes made when setting up a Google Ads campaign?

There are several pitfalls to avoid when setting up a Google Ads campaign, but some of the biggest mistakes can be grouped into a few key areas: By avoiding these common mistakes, you can increase your chances of success with … Continue reading

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Hyphen or No Hyphen? The Domain Name Dilemma

“Should I add a hyphen in my domain name or is it better for domain names not to include hyphens?” Crafting the perfect domain name is a right of passage for any website owner. It’s your digital storefront sign, your … Continue reading

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What are some unconventional ways to leverage social media for brand promotion?

Social media is a dynamic landscape, and traditional methods of brand promotion can sometimes get lost in the noise. Here are some unconventional ways to leverage social media for brand promotion: 1. Partner with Micro-Influencers: Instead of chasing celebrity endorsements, … Continue reading

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I’m interested in growing my social media following. What services can help?

There are two main categories of services that can help you grow your social media following: 1. Organic Growth Services: These services focus on strategies to attract followers naturally: 2. Paid Growth Services: These offer quicker follower gains, but use … Continue reading

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What are effective strategies for promoting an eCommerce website? Based on your experience and knowledge, what methods have been successful and which ones have not?

Here are some effective strategies for promoting an eCommerce website, drawing on both successful and unsuccessful methods: Successful Strategies: Additional Tips: Remember, the most successful strategy will depend on your specific niche, target audience, and budget. It’s important to experiment, … Continue reading

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What are the advantages / disadvantages of replacing all the .mp4 videos on the website with .webm?

There are both advantages and disadvantages to consider when switching all your website’s videos from .mp4 to .webm format: Advantages: Disadvantages: Mitigating the Drawbacks: Providing Fallbacks with JavaScript Here’s how you can address the browser compatibility issue by offering MP4 … Continue reading

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What are some alternatives to using an FAQ list on a website? Why might these alternatives be more effective than an FAQ list?

FAQ lists, while a tried-and-true method, can sometimes feel clunky and impersonal. Here are some creative alternatives that can present information in a more engaging way: 1. Interactive Help Center: We offer an interactive help center with the Resources > … Continue reading

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What are some best practices for designing a homepage that converts visitors into customers?

A homepage that converts visitors into customers should be designed with a clear understanding of your target audience and their needs. Here are some key best practices to follow: Focus on Value Proposition: Prioritize User Experience: Guide Visitors Towards Action: … Continue reading

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How can website speed and performance impact SEO and user experience?

Website speed and performance play a crucial role in both SEO (Search Engine Optimization) and user experience. Here’s how they are connected: Impact on SEO: Impact on User Experience: Here’s an analogy: Imagine a brick-and-mortar store with slow service. Customers … Continue reading

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