How to Boost Your Organic Traffic with Google Discover: A Powerful Alternative to Search Rankings

how to optimize for Google Discover

Google Search Console (GSC) provides webmasters with valuable insights into how their websites perform in search results and beyond. One of the features within GSC is “Performance on Discover,” which tracks how content appears and performs on Google Discover.

What Is Google Discover?

Google Discover is a personalized content feed primarily available on mobile devices through the Google app and Chrome browser, but it also optimizes content for larger screens. Unlike traditional search, where users enter queries, Google Discover proactively surfaces content based on users’ interests, search history, and interactions with Google services. So for sure you need to make sure your content is mobile-friendly and responsive! Easy way: Use the UltimateWB built-in Responsive app.

Why “Performance on Discover” Matters

For website owners, bloggers, and digital marketers, Google Discover can drive significant organic traffic without relying on keyword-based searches. The “Performance on Discover” report in GSC helps track and analyze how well your content is performing in this feature.

Key Metrics in “Performance on Discover”

The report provides the following essential insights:

  1. Total Clicks – The number of times users clicked on your content from Discover.
  2. Total Impressions – The number of times your content appeared in Discover feeds.
  3. Average Click-Through Rate (CTR) – The percentage of users who clicked your content after seeing it.
  4. Top-Performing Pages – Insights into which specific pages on your site perform best on Discover.
  5. Date Range Analysis – Performance trends over different time frames.

How to Optimize for Google Discover

Unlike Google Search, there is no way to “submit” content to Google Discover. However, following these best practices can improve your chances of appearing in users’ feeds:

  1. Publish High-Quality, Engaging Content
    • Focus on topics that interest your audience.
    • Use clear, engaging headlines.
    • Include original research, insights, or unique perspectives.
  2. Use High-Quality Images
    • Google recommends large images (at least 1200px wide) for Discover.
    • Use visually appealing and relevant images for each article.
  3. Ensure Mobile Friendliness
    • Discover is mobile-focused, so ensure your website is responsive and loads quickly – use a fast-loading website builder like UltimateWB.
    • Optimize for Core Web Vitals. A sleek website builder like UltimateWB makes it a lot easier.
  4. E-A-T (Expertise, Authoritativeness, and Trustworthiness)
    • Build credibility by citing sources, providing author bios, and improving domain authority.
    • High-quality, fact-based content is more likely to appear in Discover.
  5. Encourage User Engagement
    • Content that gets more interactions (shares, comments, dwell time) tends to perform better.
    • Writing compelling, shareable content can help increase visibility.

In Summary

The “Performance on Discover” report in Google Search Console offers valuable insights into how your content is performing in Google Discover. By optimizing for Discover with high-quality, engaging content, mobile-friendliness, and strong visuals, you can potentially gain a new stream of organic traffic outside of traditional search rankings.

Want to leverage Google Discover for your site? Keep monitoring your “Performance on Discover” and refine your content strategy based on data-driven insights!

Are you ready to design & build your own website? Learn more about UltimateWB! We also offer web design packages if you would like your website designed and built for you.

Got a techy/website question? Whether it’s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the “Ask David!” form. We will email you when the answer is posted on the UltimateWB “Ask David!” section.

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Do You Need a Blog to Rank High on Search Engines?

SEO strategies

When launching a new website, ranking high on Google is a top priority for driving organic traffic and visibility. A common question that arises is whether blogging is necessary for SEO success or if other strategies can achieve high rankings. While blogging is a powerful tool, it’s not the only way to rank well on search engines. Let’s explore how blogging helps and alternative strategies you can use.

How Blogging Helps with SEO

Blogging can be highly beneficial for improving search engine rankings in several ways:

  1. Fresh Content – Search engines favor websites that regularly update their content. A blog helps keep your site active and signals to Google that your website is relevant.
  2. Keyword Optimization – Blog posts allow you to target long-tail keywords (specific phrases) that potential visitors might search for.
  3. Backlinks & Authority – High-quality blog content can attract backlinks from other websites, improving your site’s domain authority.
  4. Internal Linking – Blogs create opportunities to link to other pages on your site, improving navigation and helping Google understand your content structure.
  5. Engagement & Dwell Time – Valuable blog content keeps visitors on your site longer, which can positively impact SEO.

Can You Rank Without a Blog?

Yes! While blogging is effective, it’s not the only way to rank high on Google. Here are alternative SEO strategies:

1. Optimize Your Core Pages

Your homepage, product pages, and service pages should be well-optimized with:

2. Build High-Quality Backlinks

Backlinks from reputable websites boost your domain authority. Focus on:

  • Guest posting on industry-related sites
  • Partnering with influencers or businesses for link exchanges
  • Getting featured in online directories and news sites

3. Improve Technical SEO

Search engines reward well-structured and fast-loading sites. Pay attention to:

  • Proper indexing and sitemaps – you can automatically create your website sitemap and keep it updated with UltimateWB.
  • Structured data (Schema markup)
  • Secure (HTTPS) and mobile-friendly design – use the UltimateWB built-in Responsive app for an easy solution!

All UltimateWB web hosting plans and UltimateWB Cloud plans come with free SSL!

4. Leverage Social Proof & Reviews

Google considers user-generated content, such as:

  • Customer reviews on Google My Business and Yelp
  • Testimonials on your website
  • Social media engagement

5. Utilize Local SEO (if applicable)

If your business serves a local audience:

  • Optimize your Google My Business profile
  • Get listed in local directories
  • Encourage positive customer reviews

6. Create Other Content Types

If blogging isn’t your preference, consider:

  • Videos (YouTube SEO can drive traffic to your site)
  • Infographics (Great for backlinks and sharing)
  • Podcasts (Reach audiences in a different format)
  • Case Studies & Whitepapers (Boost credibility in your niche)

So, Do You Need a Blog?

Not necessarily. Blogging is a great tool, but it’s not the only way to rank high. If you have other ways to keep your site active, build links, and optimize for SEO, you can still achieve high rankings. Choose a strategy that aligns with your strengths and business goals.

Would you consider blogging, or are you leaning toward other SEO strategies? Let me know in the comments! 🚀

Are you ready to design & build your own website? Use the website builder that is good for SEO – UltimateWB! We also offer web design packages if you would like your website designed and built for you.

Got a techy/website question? Whether it’s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the “Ask David!” form. We will email you when the answer is posted on the UltimateWB “Ask David!” section.

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Tech Companies Warn Against Using Their Own AI—What Are They Afraid Of?

Posted on February 6, 2025 by admin
AI vs human element

In a move dripping with irony, Anthropic—the AI company behind the Claude chatbot—is now advising job applicants not to use AI tools, including its own, when applying for jobs. The message? We want to assess your real skills, not AI-generated responses.

This isn’t just an isolated case. Several tech giants, including Amazon and Apple, have restricted employees from using AI tools like ChatGPT due to concerns over data security and misuse. But why would companies that profit from AI be so hesitant to embrace it in their own processes?

The Reality Behind the AI Hype

For years, AI has been marketed as a revolutionary tool that enhances creativity, boosts productivity, and even helps people communicate better. But when it comes to real-world applications—especially in high-stakes situations like hiring—these same companies are pumping the brakes.

The reason? AI still lacks authenticity, critical thinking, and true human understanding. Relying too heavily on it could result in a workforce that struggles with basic communication and problem-solving—skills that remain essential regardless of technological advances.

The Human Element Still Matters

Technology should complement human ability, not replace it. If we outsource essential skills like writing, speaking, and critical thinking to AI, we risk losing them. And let’s not forget the sustainability factor—not just in terms of human development, but also the massive energy consumption AI requires to function at scale.

As AI continues to integrate into our daily lives, we need to be conscious of how we use it. Is it making us better, or are we becoming overly dependent on it?

The Bigger Picture

This conversation isn’t just about job applications—it’s about the future of work, creativity, and even the sustainability of AI itself. With growing concerns over the environmental impact of large-scale AI operations, governments and organizations are beginning to reassess the role of AI in society.

So, what does this mean for us? AI is here to stay, but it’s clear that even the companies developing it recognize the importance of setting boundaries. Perhaps the real question is: If AI isn’t good enough for them, should it be good enough for us?

To be continued…

You don’t need AI to build a website, even if you have no web designing experience. Are you ready to design & build your own website? Learn more about UltimateWB! We also offer web design packages if you would like your website designed and built for you.

Got a techy/website question? Whether it’s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the “Ask David!” form. We will email you when the answer is posted on the UltimateWB “Ask David!” section.

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How to Optimize Your Website for Both Search Engines and Users

Optimize website for search engines and users

Creating content that appeals to both search engines and users is crucial for any website aiming to boost visibility and engagement. A well-optimized webpage ensures that search engines understand its relevance and quality, while also providing users with valuable, engaging, and accessible information. Here are some key strategies to achieve this balance:

1. Conduct Keyword Research

Before you even start writing your content, it’s essential to understand what your target audience is searching for. Keyword research helps identify the terms and phrases people use when searching for information related to your topic.

  • Use keyword tools: Google Keyword Planner, SEMrush, Ahrefs, and Ubersuggest are great tools to help you discover relevant keywords.
  • Focus on user intent: Keywords should align with what users are looking for—whether they’re searching for answers, products, or specific services.
  • Long-tail keywords: These longer phrases are less competitive and often more specific, catering to niche audiences and improving conversion rates.

2. Create High-Quality Content

Content is the cornerstone of optimization. However, high-quality content goes beyond using the right keywords. It should also provide value, clarity, and a good user experience.

  • Answer questions: Understand the questions your target audience is asking and provide clear, concise, and informative answers. This makes your content more likely to appear in featured snippets.
  • Use engaging and well-structured formatting: Break up your content into easy-to-read sections using subheadings, bullet points, and short paragraphs. This helps users digest information quickly and keeps them engaged.
  • Incorporate multimedia: Visuals such as images, videos, and infographics can complement your text and make the page more interactive, improving user experience.

3. Optimize for Search Engines (On-Page SEO)

On-page SEO refers to the practices you implement within your webpage to make it search-engine-friendly. Here’s how you can optimize content for search engines:

  • Title tags: Craft compelling title tags that include primary keywords while encouraging clicks. Keep them under 60 characters to ensure they’re fully displayed in search results.
  • Meta descriptions: Write concise meta descriptions (150-160 characters) summarizing your page’s content. While meta descriptions don’t directly affect rankings, they influence click-through rates (CTR).
  • URL structure: Use short, descriptive, and keyword-rich URLs. Avoid long strings of numbers or irrelevant characters.
  • Header tags: Use header tags (H1, H2, H3) to organize content logically. Ensure that the H1 tag includes the primary keyword, and H2/H3 tags structure subsections.
  • Internal linking: Linking to other relevant pages within your website helps both search engines and users explore your content. It improves site navigation and increases page authority.

You can do all of these things easily through your website admin panel with UltimateWB.

4. Ensure Mobile-Friendliness

With the majority of users browsing the web on mobile devices, having a mobile-friendly webpage is a must for both user experience and search engine ranking.

  • Responsive design: Make sure your content adjusts smoothly to different screen sizes. Google uses mobile-first indexing, meaning it primarily considers the mobile version of your website for ranking. UltimateWB makes this easy with the built-in Responsive app.
  • Fast load times: Mobile users expect pages to load quickly. A delay can result in a high bounce rate. Compress images, use caching if necessary, and minify code to improve page speed. UltimateWB makes this easy with sleek coding that runs really fast. It’s a lot easier to score high on Google’s PageSpeed Insights with UltimateWB.

5. Optimize for User Experience (UX)

Google’s algorithms have become more sophisticated, factoring in user engagement signals like time on page, bounce rate, and page interactions. These metrics directly reflect user experience (UX), which can influence rankings.

  • Easy navigation: Ensure that your site is easy to navigate with a clear menu structure. Users should be able to find the information they need quickly without getting frustrated.
  • Readable fonts and contrast: Use legible fonts and sufficient contrast between text and background. This makes content easier to read, especially for users with visual impairments. Accessibility is very important.
  • Interactive elements: Use interactive elements, such as forms, quizzes, or comment sections, to engage users. Encouraging interaction signals that users find your content valuable. This is easy to do with UltimateWB and the built-in Polls app, Forms & Surveys app, Comments app, and other social networking and interactive apps that you can customize and integrate into your website, no experience necessary.

6. Optimize for Voice Search

With the rise of voice-activated devices, optimizing for voice search is becoming increasingly important. Voice search queries tend to be more conversational, and users often phrase questions differently than they would when typing.

  • Natural language: Write in a conversational tone that mimics how people speak. Use question-based keywords like “How do I…” or “What is…”
  • Featured snippets: Aim to provide concise, direct answers that are likely to appear in voice search results.

7. Improve Content Freshness

Search engines favor content that is current and up-to-date. Regularly updating your webpage’s content with the latest information, statistics, or examples will help maintain its relevance.

  • Content updates: Refresh existing content by adding new data, insights, or details. Update old blog posts, case studies, or guides to keep them accurate and relevant.
  • Consistency: Publishing new content consistently shows search engines and users that your site is active and authoritative.

You can easily integrate a blog with your website built with UltimateWB! Alternatively, you can add fresh content with the other built-in social networking apps, like the Articles app, or let users add content on your website forum, or share media.

8. Monitor Performance and Analytics

Once your content is live, it’s essential to track its performance and make adjustments as needed.

  • Google Analytics: Use Google Analytics to track metrics like bounce rate, average session duration, and user engagement.
  • Search Console: Monitor your site’s performance in Google Search Console to track impressions, clicks, and average rankings for your targeted keywords.

9. Get Backlinks

Backlinks—links from other websites to yours—are a significant ranking factor for search engines. When authoritative sites link to your content, it signals to search engines that your content is trustworthy and valuable.

  • Create shareable content: Produce high-quality content that other websites will want to link to, such as comprehensive guides, studies, or original research.
  • Outreach: Reach out to other relevant websites, influencers, or bloggers in your niche to request backlinks.

In Summary

Optimizing a webpage’s content for both search engines and users requires a thoughtful balance of technical SEO, user-focused design, and high-quality content creation. By providing value to your audience while also ensuring that search engines can easily crawl, understand, and rank your content, you’ll increase your chances of driving both organic traffic and engagement. Ultimately, when you focus on serving your users’ needs and search engine requirements, both will benefit, leading to higher rankings, more traffic, and better user satisfaction.

Are you ready to design & build your own website? Learn more about UltimateWB! We also offer web design packages if you would like your website designed and built for you.

Got a techy/website question? Whether it’s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the “Ask David!” form. We will email you when the answer is posted on the UltimateWB “Ask David!” section.

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Think Twice Before Using Ahrefs’ New Web Analytics: Are You Giving Away Too Much?

ahrefs

Ahrefs, a popular SEO tool suite, recently launched its own web analytics feature. While this might seem like a convenient addition for users already invested in the Ahrefs ecosystem, a crucial question arises: is it really in your best interest to grant them access to your raw traffic data? The answer, for many, might be a resounding “no.”  

The core issue stems from the inherent conflict of interest. Ahrefs is a powerful tool used by SEO professionals, marketers, and your competitors. Historically, Ahrefs has relied on estimations for website traffic, providing valuable insights but not absolute precision. However, with the new web analytics feature, users are essentially handing Ahrefs the keys to the kingdom – direct access to their real traffic data.

This changes the game significantly. Instead of relying on estimations, Ahrefs now gains access to the most accurate data imaginable:

  • Precise Traffic Numbers: They know exactly how many visitors your site receives.
  • Traffic Sources: They see where your traffic originates (organic search, referrals, social media, etc.).
  • Performance Metrics: They gain deeper insights into your site’s overall performance.

While this level of data can be beneficial for your analysis, it simultaneously becomes a goldmine for your competitors who also subscribe to Ahrefs. They can now leverage this precise data to understand your strategies, identify your strengths and weaknesses, and ultimately, develop tactics to outrank you.

Think about it:

  • Competitor Analysis on Steroids: Your competitors can now see exactly which keywords are driving traffic to your site, allowing them to target those same keywords or identify gaps in your content strategy.
  • Strategic Advantage Shift: The playing field becomes less level. Your competitors gain access to insights that were previously unavailable, giving them a significant advantage.
  • Loss of Proprietary Information: You’re essentially sharing confidential business intelligence with a third party that also caters to your competition.

The Argument for Caution:

The potential risks outweigh the convenience for many website owners. While having all your SEO tools under one roof might seem appealing, the cost of sharing your raw traffic data is too high. Protecting your proprietary information is crucial for maintaining a competitive edge.

Alternatives and Best Practices:

  • Stick with Google Search Console: Google Search Console (GSC) provides free and accurate data about your website’s performance in Google search. It’s the most reliable source of information and doesn’t share your data with competitors.  
  • Use a Dedicated Analytics Platform: Consider using a dedicated web analytics platform like Google Analytics or Matomo. These platforms offer comprehensive data analysis without the conflict of interest inherent in Ahrefs’ new offering.
  • Diversify Your Tools: Don’t rely solely on one platform for all your SEO needs. Explore different tools for keyword research, backlink analysis, and other SEO tasks.

The Bottom Line:

While Ahrefs’ new web analytics feature might seem attractive at first glance, it’s crucial to consider the implications of sharing your raw traffic data with a tool used by your competitors. Protecting your proprietary information is paramount. Explore alternative solutions that provide the insights you need without compromising your competitive advantage. Think twice before handing over such valuable data – your business might thank you for it.

Are you ready to design & build your own website? Learn more about UltimateWB! We also offer web design packages if you would like your website designed and built for you.

Got a techy/website question? Whether it’s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the “Ask David!” form. We will email you when the answer is posted on the UltimateWB “Ask David!” section.

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TikTok Trends: Riding the Wave (While We Still Can?)

TikTok trends

TikTok. The land of viral dances, catchy sounds, and questionable life hacks. It’s a cultural phenomenon, a marketing powerhouse, and for some, a full-time job. But with the ever-looming threat of a US ban, is it still worth diving into the TikTok frenzy? Let’s break down the current trends and discuss the platform’s uncertain future.

What’s Hot on TikTok Right Now?

TikTok trends move at lightning speed, so what’s popular today might be old news tomorrow. However, some recurring themes and formats tend to stick around. Here’s a snapshot of what’s currently buzzing:

  • Sound-Driven Challenges: These are the bread and butter of TikTok. A catchy snippet of a song or a viral soundbite takes over the platform, and creators put their spin on it. Think dance routines, comedic skits, or relatable life moments synced to the sound. Keeping an eye on the trending sounds is crucial for visibility.
  • “Core” Aesthetics: From “cottagecore” to “goblincore” and everything in between, aesthetics continue to be a dominant force. Users showcase their style, decor, and even their daily routines through these themed lenses. It’s all about creating a specific vibe and connecting with others who share similar tastes.
  • Educational & “Edutainment” Content: TikTok isn’t just about silly dances anymore. More and more creators are using the platform to share educational content, explain complex topics in simple terms, or offer life hacks and tips. This trend shows the platform’s potential for learning and discovery.
  • Product Reviews and Recommendations: “TikTok made me buy it” is a phrase that marketers dream of. Genuine product reviews and recommendations can go viral overnight, driving sales through the roof. This is especially true for niche or unique products that resonate with specific audiences.
  • Behind-the-Scenes & “Day in the Life” Content: People love a glimpse into the lives of others. Behind-the-scenes videos and “day in the life” vlogs offer a sense of connection and authenticity, making creators feel more relatable and approachable.

Is It Worth Joining the TikTok Party Now?

This is the million-dollar question, especially with the ongoing uncertainty surrounding TikTok’s future in the US. The potential ban, even with the extended sell-off period that seems to be going nowhere, casts a long shadow.

Arguments for Joining:

  • Massive Reach: Even with the ban looming, TikTok still boasts a massive global user base. It’s a powerful platform for reaching new audiences and building a community.
  • Creative Outlet: TikTok offers a unique space for creative expression. The short-form video format encourages experimentation and allows creators to connect with others through humor, artistry, or education.
  • Marketing Potential: For businesses and influencers, TikTok can be a game-changer. Viral trends can lead to increased brand awareness, website traffic, and ultimately, sales.

Arguments Against Joining (or at least, proceeding with caution):

  • Uncertain Future: The potential ban in the US makes investing significant time and resources into TikTok a risky proposition. There’s a chance that all your hard work could disappear overnight.
  • Algorithm Volatility: TikTok’s algorithm is notoriously fickle. What works today might not work tomorrow. Building a consistent following requires constant adaptation and experimentation.
  • Time Commitment: Creating engaging TikTok content takes time and effort. It’s not just about throwing a few videos together. Success on TikTok requires a strategic approach and consistent posting schedule.

The Verdict:

If you haven’t started on TikTok yet, it’s wise to proceed with caution. Don’t invest all your eggs in one basket. While the platform still offers significant opportunities, the uncertainty surrounding its future in the US makes it a risky bet.

Recommendations:

  • Observe and Learn: Spend time exploring the platform and understanding the trends. See what resonates with you and what kind of content you could create.
  • Start Small: Don’t feel pressured to go all-in right away. Experiment with different types of videos and see what works.
  • Diversify Your Platforms: Don’t rely solely on TikTok. Build a presence on other social media platforms as well, so you’re not completely dependent on one platform.
  • Stay Informed: Keep up-to-date on the latest news regarding the potential TikTok ban. This will help you make informed decisions about your strategy.

Ultimately, the decision of whether or not to join TikTok is a personal one. Weigh the potential risks and rewards carefully and make a choice that aligns with your goals. The TikTok landscape is constantly evolving, so staying adaptable and informed is key.

Are you ready to design & build your own website? Learn more about UltimateWB! We also offer web design packages if you would like your website designed and built for you.

Got a techy/website question? Whether it’s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the “Ask David!” form. We will email you when the answer is posted on the UltimateWB “Ask David!” section.

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How to Build a Website That Ranks and Converts with E-E-A-T

Creating a website that ranks well on search engines and converts visitors into customers requires more than just having good content. It requires a solid strategy, combining search engine optimization (SEO) with the principles of E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. These elements are key to Google’s algorithms and can have a major impact on your site’s visibility and user engagement.

Here’s a step-by-step guide to help you build a website that not only ranks but also converts effectively by leveraging E-E-A-T:

1. Understanding E-E-A-T: The Pillars of a Successful Website

  • Experience: Google values content that comes from individuals with direct experience in a field or topic. Experience improves the quality and relevance of your content.
  • Expertise: Content must come from experts in the field to ensure accurate, reliable, and in-depth information. Expertise builds your site’s credibility.
  • Authoritativeness: Your site should be seen as a go-to resource by other authoritative sources, such as credible references, publications, or influencers in your niche.
  • Trustworthiness: Your website should instill trust in visitors through secure browsing, clear privacy policies, transparent practices, and customer reviews.

By focusing on these four principles, you’ll ensure that both search engines and your audience recognize your website as valuable and trustworthy.

2. How to Build for E-E-A-T

A. Establish Your Authority

  1. Create Authoritative Content:
    • Create detailed, well-researched content that showcases your expertise in the field. Use accurate data, references, and citations to support your claims.
    • Write long-form articles or guides that solve problems in your niche, demonstrating both depth and breadth of knowledge.
  2. Showcase Author Credentials:
    • Ensure that your authors are experts in the field. If possible, highlight their qualifications, experience, and past achievements. This can be done through author bios with links to their profiles or external credentials.
  3. Earn Backlinks from Reputable Sites:
    • Backlinks from authoritative websites show Google that your site is trustworthy. Focus on guest blogging, networking with industry leaders, and creating shareable content that naturally attracts links.

B. Build Trust Through Design and User Experience

  1. Ensure Your Website is Secure:
  2. Make Your Site Easy to Navigate:
    • Clear navigation enhances user experience, making it easier for visitors to find the information they need. Well-organized categories, clear menus, and intuitive layout help with this.
  3. Display Contact Information and Customer Support:
    • Make sure visitors can easily contact you with visible phone numbers, emails, and contact forms. Offering clear communication channels builds trust.
  4. Add Trust Signals:
    • Displaying reviews, testimonials, trust seals (like payment security logos), and privacy policies are important trust signals. Customers want to know that their data is safe and that your business is credible.

C. Optimize for Experience and Conversions

  1. Provide Valuable Content:
    • Content that is both informative and engaging can encourage visitors to spend more time on your site. This can include blog posts, case studies, videos, podcasts, and infographics.
    • Focus on the user’s intent—whether they’re looking to solve a problem or simply gather information—and create content that answers their questions.
  2. Clear Calls to Action (CTAs):
    • CTAs drive conversions. Whether it’s for a newsletter signup, a purchase, or an inquiry, make sure your CTAs are visible and compelling. Use action-oriented language like “Get Started” or “Sign Up Today.”
  3. Optimize for Speed and Mobile:
    • Website speed is an important ranking factor for SEO. Compress images, use efficient code, and leverage lazy loading to improve load times. Websites built with UltimateWB benefit from sleek, fast-loading code.
    • Since mobile users account for a large portion of web traffic, make sure your site is mobile-friendly. Use responsive design to adapt your content to various screen sizes. UltimateWB makes this a lot easier with the built-in Responsive app.
  4. A/B Test for Conversion Optimization:
    • Regularly test different versions of your pages (like landing pages or checkout pages) to see which elements convert the best. A/B testing helps you fine-tune your site’s design and content for higher conversions.

D. Demonstrate Trustworthiness

  1. Create a Privacy Policy and Terms of Service:
    • Transparency about how you collect, use, and store customer data is crucial. Make sure your website has a clear privacy policy and terms of service to protect your visitors’ privacy. You can check out TOS and Privacy Policy examples on UltimateWB, under the Resources tab.
  2. Handle Customer Reviews and Feedback:
    • Positive reviews from real customers can significantly increase trust. Encourage customers to leave reviews and respond to both positive and negative feedback. This shows that you care about your customers and are willing to improve.
  3. Use Testimonials and Case Studies:
    • Case studies and testimonials add social proof to your site. When potential customers see how others have benefited from your services, they’re more likely to trust you and convert.
  4. Update Content Regularly:
    • Google prefers fresh, relevant content. Regularly update your blog, product pages, and other key sections of your website to ensure your content remains up-to-date.

3. SEO Best Practices for E-E-A-T

  • Focus on Quality Over Quantity: Don’t just churn out content. Instead, focus on delivering high-quality articles that solve real problems for your audience.
  • Use Structured Data Markup: Implement schema markup to help search engines understand your content. This can enhance your visibility in the search results, especially with rich snippets like reviews or FAQs.
  • Target Search Intent: Understand what your audience is searching for and optimize your content to match their needs. Use keyword research tools to find relevant keywords and questions in your niche.
  • Optimize for Featured Snippets: Write content in a way that directly answers common questions, as this can help your site appear in Google’s featured snippets.

4. Measure Success and Iterate

  • Track User Behavior: Use analytics tools like Google Analytics and Google Search Console to track user behavior. See where visitors are spending the most time and where they’re dropping off.
  • Monitor Conversion Rates: Keep an eye on conversion metrics such as form submissions, email signups, and purchases. If conversions are low, adjust your content or design to improve engagement.
  • Adjust Based on Feedback: Regularly ask for feedback from your visitors and customers. What do they like? What would they change? Use their insights to enhance the experience on your website.

In Summary

Building a website that brings you organic traffic, ranks and converts, involves more than just technical optimization; it’s about creating a site that delivers valuable content, establishes trust, and provides an excellent user experience. By focusing on E-E-A-T principles, you ensure that your website not only satisfies search engines but also builds lasting relationships with your audience, ultimately driving more traffic and conversions.

Always keep improving based on feedback, test different approaches, and stay up-to-date with SEO best practices to stay ahead of the competition.

Are you ready to design & build your own website? Learn more about UltimateWB! We also offer web design packages if you would like your website designed and built for you.

Got a techy/website question? Whether it’s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the “Ask David!” form. We will email you when the answer is posted on the UltimateWB “Ask David!” section.

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What should the dimensions of a website’s hero image be?

The UltimateWB hero image does not need any CSS media queries, but uses Image Preloading – all easy to do with the UltimateWB website builder!

The dimensions of a hero image for a website depend on the design, layout, and how the image will be displayed, but here are some common guidelines:

Aspect Ratios

  • 16:9 Aspect Ratio: A common choice for widescreen displays.
  • 3:1 Aspect Ratio: Often used for banner-style hero images that span the width of the page.
  • 4:3 Aspect Ratio: A more square-like ratio, suitable for taller hero sections.

Common Dimensions

  1. 1920×1080 pixels (Full HD):
    • Works well for modern large desktop screens.
    • Maintains good quality on most devices while keeping file size manageable.
  2. 1440×900 pixels:
    • Ideal for slightly smaller screens or when you want to save bandwidth without sacrificing quality.
  3. 1280×720 pixels:
    • Works for laptops and smaller screens while keeping file size low.
  4. 2560×1440 pixels (2K):
    • For higher-resolution displays, such as retina screens or large monitors.

Best Practices

  1. Responsive Design:
    • Use CSS to adjust the image for different screen sizes (e.g., cropping or resizing).
    • Serve appropriately scaled versions using <picture> with srcset for responsive images.
  2. File Size:
    • Compress the image to reduce loading time without noticeable loss of quality.
    • Aim for file sizes under 500 KB for faster page speeds.
  3. Format:
    • Use modern formats like WebP or JPEG-XL for smaller file sizes.
    • PNG is suitable if transparency is needed, but it’s larger in size.
  4. Height and Cropping:
    • Height is typically 400-800px, depending on the amount of text or design elements overlaid on the hero image.

How UltimateWB Helps

WebP Automatic Image Conversion & Coding Updates

With UltimateWB, you can automatically convert your image files to the WebP format and also get your coding automatically updated to use the WebP format, with the original image format as a fallback when necessary.

Preload the hero image when it is the Largest Contentful Paint (LCP)

You can easily preload images for your webpage on the Add/Edit Page of your UltimateWB website admin panel. This can make your website load a lot faster and score better on PageSpeed Insights, and even improve your SEO and search engine rankings.

CSS Media Queries

Many times your website won’t require you to use CSS media queries to serve different sizes of your hero image, depending on the user’s screen size. The preloading of the hero image, if necessary, can be enough, and actually what we are doing on the UltimateWB website to score all green and nearly all 100’s on PageSpeed Insights. But, if it is necessary for you to use CSS media queries for you hero image, you can easily add your custom code for it to your UltimateWB built-in Styles Manager, Extras section.

Let’s go over an example. The breakpoints are chosen to target common screen sizes:

.hero {
  background-image: url('hero-desktop.jpg');
  background-size: cover;
  background-position: center;
  height: 500px; /* Adjust as needed */
}

/* Tablets (768px - 1023px) */
@media (max-width: 1023px) {
  .hero {
    background-image: url('hero-tablet.jpg');
    height: 400px;
  }
}

/* Mobile devices (below 768px) */
@media (max-width: 767px) {
  .hero {
    background-image: url('hero-mobile.jpg');
    height: 300px;
  }
}

Breakpoints Explanation:

  • 1024px and above → Loads hero-desktop.jpg for desktops and large screens.
  • 768px – 1023px → Loads hero-tablet.jpg for tablets and medium screens.
  • Below 768px → Loads hero-mobile.jpg for mobile devices.

This ensures the right image is displayed based on the screen size, optimizing performance and visuals.

Pro Tip:

You can write your CSS code in a more minified – yet user-friendly – formatting for better code optimization:

.hero { background-image: url('hero-desktop.jpg'); background-size: cover; background-position: center; height: 500px; } 
@media (max-width: 1023px) { .hero { background-image: url('hero-tablet.jpg'); height: 400px; } } 
@media (max-width: 767px) { .hero { background-image: url('hero-mobile.jpg'); height: 300px; } }

Happy designing!

Are you ready to design & build your own website? Learn more about UltimateWB! We also offer web design packages if you would like your website designed and built for you.

Got a techy/website question? Whether it’s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the “Ask David!” form. We will email you when the answer is posted on the UltimateWB “Ask David!” section.

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Why Should You Care About Your Website Performance Scores on PageSpeed Insights, Even If Your Website Loads Fast?

UltimateWB mobile PageSpeed Insights, top scores
The UltimateWB website is built on the UltimateWB website builder. UltimateWB makes it easy to score in the green on PageSpeed Insights, with its sleek coding and backend.

If your website loads quickly for you, you might think PageSpeed Insights (PSI) scores don’t matter. After all, if users aren’t complaining about slow load times, why worry? However, website performance scores affect more than just load speed—they impact SEO, user experience, and even your bottom line. Here’s why you should care about your PageSpeed Insights scores, even if your site seems fast.

1. PageSpeed Affects SEO Rankings

Google considers page speed a ranking factor, meaning poor scores can hurt your search engine visibility. A website that appears fast on your connection might perform poorly on mobile networks or slower devices, leading to lower rankings. Higher PSI scores help ensure Google sees your site as optimized and user-friendly.

2. Mobile Performance Matters More Than You Think

Your website might load instantly on a high-speed desktop connection, but what about mobile users? PageSpeed Insights measures performance across various network conditions, including 3G and 4G. A site that seems fast on fiber-optic broadband could be sluggish on mobile networks, frustrating potential customers.

3. First Impressions Count

Even a small delay can cause users to bounce. Studies show that a 1-second delay can reduce conversions by up to 7%. While your site may feel fast to you, visitors on different devices, networks, and browsers may not have the same experience. A good PSI score ensures optimal performance across all scenarios.

4. Better Scores Mean Higher Conversions

A well-optimized website isn’t just about speed—it’s about efficiency. Faster, lightweight websites tend to engage users better, increasing sign-ups, purchases, and interactions. A low PSI score often means there are hidden inefficiencies—unoptimized images, excessive JavaScript, or render-blocking elements—that could hurt conversions.

5. Core Web Vitals and User Experience

Google’s Core Web Vitals—Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS)—are key indicators of a smooth user experience. A site that loads quickly but has layout shifts, delayed interactivity, or hidden performance bottlenecks can lead to frustration. A high PSI score ensures your site meets these usability standards.

6. Competitive Advantage

Your competitors are optimizing their sites. If two websites offer similar products or services, but one performs significantly better in PSI scores, search engines and users will favor the better-optimized site. Keeping a strong score gives you an edge over competitors with slower, less efficient sites.

7. Future-Proofing Your Website

Web technologies, devices, and Google’s algorithms are always evolving. A good PSI score ensures your site is built with modern best practices, keeping it compatible with future updates. Poorly optimized sites may face penalties in future algorithm changes.

In Summary

Even if your website loads quickly for you, PageSpeed Insights scores reveal deeper performance insights. A low score can indicate hidden inefficiencies affecting SEO, mobile performance, user experience, and conversions. Investing in optimizations to improve your PSI scores helps future-proof your website, enhances user satisfaction, and ultimately drives better business results.

Would you like help analyzing or improving your website’s PageSpeed score? Let’s discuss!

The UltimateWB website builder, with its sleek coding and backend, makes it a lot easier to earn top scores on PageSpeed Insights. Are you ready to design & build your own website? Learn more about UltimateWB! We also offer web design packages if you would like your website designed and built for you.

Got a techy/website question? Whether it’s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the “Ask David!” form. We will email you when the answer is posted on the UltimateWB “Ask David!” section.

Posted in Ask David!, Search Engine Optimization (SEO) | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment