Website or App First? A Startup’s Dilemma

UltimateWB Responsive app for cross-device compatibility
The UltimateWB built-in Responsive app helps you easily create a mobile-friendly responsive website, with a backend database that can be used for your app too.

“Ask David!” question: “Should I build a website first or app for my startup?”

The age-old question for startups: website or app?

When launching a new venture, deciding whether to prioritize a website or a mobile app can be a daunting task. Both options have their merits and drawbacks, and the optimal choice often depends on your specific business model, target audience, and long-term goals.

Weighing the Pros and Cons

Website

  • Pros:
    • Cost-effective: Website development is generally more affordable than app development.
    • Faster time to market: Websites can be launched more quickly than apps.
    • Broader reach: Websites are accessible to a wider audience across various devices.
    • SEO benefits: Websites can be optimized for search engines, driving organic traffic.
  • Cons:
    • User Preference: Some users may prefer using an app.

Mobile App

  • Pros:
    • Enhanced user experience: Apps can offer a more immersive and tailored experience.
    • Push notifications: Apps allow for direct communication with users.
    • Offline functionality: Some apps can function offline, improving user satisfaction.
    • Brand loyalty: Apps can strengthen brand loyalty and customer retention.
  • Cons:
    • Higher development costs: App development is generally more expensive than website development.
    • Platform limitations: Apps must be developed for specific platforms (iOS, Android).
    • App store approval process: App store approval can be time-consuming and unpredictable.

A Balanced Approach: The Hybrid Model

In many cases, a hybrid approach that combines both a website and a mobile app can be the most effective strategy. This allows you to:

  • Establish a strong online presence: A website can serve as your digital storefront and provide essential information about your business.
  • Offer a superior mobile experience: A mobile app can enhance user engagement and loyalty.
  • Prioritize features: Focus on developing the most critical features for your app, while providing essential information and functionality through your website.

Focus on the User

By carefully considering your target audience’s needs and preferences, and prioritizing a mobile-friendly design, you can create a product that resonates with your users and sets your startup up for success. Whether you choose to start with a website or an app, or both, remember to focus on providing a seamless and valuable user experience.

Ultimately, the best decision for your startup will depend on a variety of factors. Consider your budget, development timeline, target audience, and long-term goals. By carefully weighing these factors, you can make an informed decision that will set your business up for success.

Build Your Website, Power Your App with UltimateWB

Google Play & App Store apps

UltimateWB is a powerful and versatile website builder that empowers you to create stunning, responsive websites tailored to any niche. With its user-friendly interface, built-in Responsive app, and extensive customization options, you can easily design mobile-friendly websites that look great on all devices. You not only get cross-device compatibility, but also cross-platform compatibility and cross-browser compatibility. The robust backend database system provides a solid foundation for your website and can also be leveraged to power your mobile app, streamlining development and ensuring data consistency across platforms. On the UltimateWB Showcase page, you can find many websites that are built on UltimateWB and have apps powered with the UltimateWB backend database in Google Play and the App Store.

Are you ready to design & build your own website? Learn more about UltimateWB! We also offer web design packages if you would like your website designed and built for you.

Got a techy/website question? Whether it’s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the “Ask David!” form. We will email you when the answer is posted on the UltimateWB “Ask David!” section.

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Integrating Google Adsense Ads takes the PageSpeed Insights Mobile Performance Score from 98 to 85 because of the “Total Blocking Time” – Is there any way to avoid this?

This is an example of the Performance boost we have gotten after implementing this Lazy Loading Ads trick.

Yes! Thanks for your “Ask David!” question. Reducing the performance impact of Google Adsense ads can be challenging since they often load additional resources and scripts that affect page speed. However, we have found that doing Lazy Loading for ads brings the Mobile Performance Score back in the green, to the upper 90’s, if not 100.

How to Lazy Load Ads

You can lazy load ads by using Intersection Observer to lazy-load ads only when they’re about to enter the viewport. This can improve the initial page load and overall performance scores by only loading ads as users scroll down.

Here’s the code:

UltimateWB Ad(d)s App

Using UltimateWB website builder, copy/paste the following code in the Ad(d)s app, for “Right before end body tag”:

<script>document.addEventListener("DOMContentLoaded", function() {
  const ads = document.querySelectorAll('.adsbygoogle');
  const observer = new IntersectionObserver((entries, observer) => {
    entries.forEach(entry => {
      if (entry.isIntersecting) {
        const script = document.createElement('script');
        script.src = "//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js";
        script.defer = true;
        document.body.appendChild(script);
        script.onload = function() {
          (adsbygoogle = window.adsbygoogle || []).push({});
        };
        observer.unobserve(entry.target);
      }
    });
  });
  ads.forEach(ad => observer.observe(ad));
});</script>

And you can add your Google Adsense code to a new Ad(d) that you create, and then copy/paste the generated Placeholder Text to the List Pages > Add / Edit Page, where you want it:

<div class="adsbygoogle-container">
    <ins class="adsbygoogle"
         style="display:block"
         data-ad-client="[your info]"
         data-ad-slot="[your info]"
         data-ad-format="auto"></ins>
</div>

By using the Ad(d)s app, you can use the same Placeholder Text for the Google Adsense ad to easily place multiple ads on various sections of your website.

Additional Tips

Optimize Ad Placement and Density: Reducing the number of ad slots per page or moving them further down can improve the initial load time and boost the page’s performance score.

We haven’t found this necessary, but some have suggested:

Limit Ad Formats and Styles: Certain ad formats, like rich media or video, tend to load more resources and impact performance more than static or simpler formats. Using lighter ad formats or setting ad slots to fixed sizes (instead of data-ad-format="auto") may reduce resource load.

Having PageSpeed Insights scores in the green can help with your website SEO and search engine ranking, so it is well worth it implementing this trick when you want to integrate ads. It doesn’t have to be one or the other :-)

Are you ready to design & build your own website? Learn more about UltimateWB! We also offer web design packages if you would like your website designed and built for you.

Got a techy/website question? Whether it’s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the “Ask David!” form. We will email you when the answer is posted on the UltimateWB “Ask David!” section.

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Shade Your Service Area: Creating a Custom Map for Your Website

Google My Map

Do you need a map on your website that showcases your service area? Maybe you’re a landscaper, a delivery company, or a local plumber with a specific range. A shaded map can be a visually appealing way to highlight the areas you cover. Here’s how you can create and add this type of map to your website:

Building Your Shaded Map:

There are two main approaches to create a map with a shaded service area:

1. Google My Maps:

This is a user-friendly and free option offered by Google. Here’s what you do:

  • Head to Google My Maps: Visit https://www.google.com/mymaps.
  • Sign In: Use your existing Google account to log in.
  • Create a New Map: Click the “Create A New Map” button and give it a descriptive title.
  • Define Your Area: There are two ways to highlight your service area:
    • Draw Freehand: Use the drawing tools to shade the region you cover directly on the map.
    • Import Zip Code Boundaries (.KML):
      1. Find a website offering free downloadable zip code boundary files (.KML format).
      2. Download the .KML file for your target zip codes.
      3. In Google My Maps, click “Import” from the menu and select the downloaded .KML file. This will overlay the zip code boundaries onto your map.
  • Customize the Map: Google My Maps allows you to customize the map further.
    • You can change the base map style, add labels, and even include information icons for key locations within your service area.
  • Share and Embed: Once finalized, click “Share” and choose “Embed on my site.” Google My Maps will provide you with an HTML code snippet.

2. Third-Party Mapping Services:

For more advanced features or a specific design aesthetic, you can explore paid solutions like Leaflet, Mapbox, or Carto. These services offer extensive customization options but require some coding knowledge.

Adding the Map to Your Website:

Once you have your shaded map from Google My Maps or another service, it’s time to embed it on your website:

  • Copy the Embed Code: From Google My Maps, copy the provided HTML code snippet mentioned earlier.
  • Paste it into your Website: Locate the section on your website where you want to display the map. Paste the copied code snippet into the HTML editor of your website builder or CMS platform. If you’re using UltimateWB, you can do this directly on the Pages Add/Edit Page with the Page Editor Box, or use the built-in Ad(d)s app made for integrating third party tools.
  • Save and Publish: Save the changes to your website and publish it. The shaded map should now be live on your site!

Additional Tips:

  • Clarity is Key: Ensure the shaded area is easily recognizable and visually distinct from the rest of the map.
  • Mobile-Friendly Design: Make sure your map is responsive and looks good on all devices, especially mobile phones.
  • Consider a Call to Action: Include a clear call to action near the map, encouraging visitors to contact you for service within your highlighted area.

By following these steps, you can create a custom map with a shaded service area and enhance your website’s visual appeal while clearly communicating your coverage zone to potential customers.

Are you ready to design & build your own website? Learn more about UltimateWB! We also offer web design packages if you would like your website designed and built for you.

Got a techy/website question? Whether it’s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the “Ask David!” form. We will email you when the answer is posted on the UltimateWB “Ask David!” section.

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Pro Tip: Why Your Blog Title Shouldn’t Be Your Meta Description

Meta Description customization
UltimateWB allows you to easily add Meta Descriptions to all your webpages, including your integrated WordPress blog if you choose to have one. No plugins necessary – it’s all built-in!

In the realm of SEO, meta descriptions play a crucial role in attracting potential readers. These concise snippets, displayed beneath search engine results, offer a brief overview of your content. While it may seem intuitive to use your blog title as your meta description, this strategy can often be counterproductive. Here’s why:

1. Redundancy:

  • Wasted Character Count: Search engines truncate meta descriptions that exceed a certain length. Using your blog title as the description wastes valuable character space that could be used to provide additional, enticing information.
  • Lack of Uniqueness: Search engines prioritize unique content. If your title and description are identical, you’re missing an opportunity to differentiate your page from others.

2. Missed Opportunity to Persuade:

  • Weak Call to Action: A well-crafted meta description can compel users to click through to your blog post. It’s a chance to highlight the unique value proposition of your content.
  • Lack of Keyword Optimization: While your title should contain relevant keywords, your meta description can be further optimized to target specific search queries and improve your search engine ranking.

3. Poor User Experience:

  • Uninformative Snippets: If your title is used as the description, search engine results may appear repetitive and less engaging to users.
  • Reduced Click-Through Rate: Users are more likely to click on search results with informative and compelling meta descriptions.

Best Practices for Writing Effective Meta Descriptions:

  • Keep it Concise: Aim for a length of 150-160 characters to ensure your description is fully displayed in search results.
  • Use Strong, Active Voice: Write in a persuasive and engaging tone.
  • Include a Clear Call to Action: Encourage users to click through with phrases like “Learn More,” “Read Now,” or “Discover.”
  • Optimize for Keywords: Strategically incorporate relevant keywords to improve your search engine ranking.
  • Test and Refine: Regularly analyze your website’s analytics to identify which meta descriptions are most effective and make adjustments accordingly.

By following these guidelines, you can create compelling meta descriptions that entice users to click, improve your search engine rankings, and ultimately drive more traffic to your blog.

Related: Enhancing SEO: Post Meta Descriptions in Your UltimateWB integrated WordPress Blog – No Plugins Necessary!

Are you ready to design & build your own website? Learn more about UltimateWB! We also offer web design packages if you would like your website designed and built for you.

Got a techy/website question? Whether it’s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the “Ask David!” form. We will email you when the answer is posted on the UltimateWB “Ask David!” section.

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Is BNI Membership Worth It for Your Business?

BNI, Business Networking International

Business Networking International (BNI) is a global organization designed to help members grow their businesses through word-of-mouth referrals. But is it worth the investment of time and money? Let’s delve into the pros and cons to help you decide.  

The Pros of BNI Membership

  • Powerful Referral Network: BNI’s primary benefit is its extensive network of professionals. By consistently attending meetings and actively participating, you can build strong relationships with potential referral partners.  
  • Structured Networking: BNI provides a structured approach to networking, ensuring that everyone gets a chance to share their business and receive referrals.  
  • Educational Opportunities: Many BNI chapters offer training and education on topics like public speaking, sales techniques, and business growth strategies.  
  • Accountability & Support: BNI’s commitment to regular meetings and goal-setting can help you stay focused and motivated.  

The Cons of BNI Membership

  • Time Commitment: Attending weekly meetings and actively participating in the group can be time-consuming.
  • Financial Cost: Membership fees and other costs associated with BNI can add up, especially for smaller businesses.  
  • Quality of Referrals: While BNI can generate quality referrals, the success of your membership often depends on the quality of the members in your chapter.
  • Potential for Competition: In some industries, you might encounter direct competitors within your BNI chapter, which could lead to tension or limited opportunities.

Is BNI Right for You?

To determine if BNI is a good fit for your business, consider the following:

  • Your Business Model: If your business relies heavily on referrals and word-of-mouth marketing, BNI can be a valuable asset.
  • Your Networking Skills: BNI requires active participation and effective communication. If you’re comfortable networking and public speaking, you’ll likely thrive in this environment.  
  • Your Time Commitment: Be realistic about how much time you can dedicate to BNI. If you’re unable to consistently attend meetings and participate, you may not see the full benefits.
  • Your Budget: Consider the cost of membership fees and any additional expenses, such as training or marketing materials.

Ultimately, the decision to join BNI is a personal one. By carefully weighing the pros and cons and assessing your specific needs, you can determine if it’s the right choice for your business.

Are you ready to design & build your own website? Learn more about UltimateWB! We also offer web design packages if you would like your website designed and built for you.

Got a techy/website question? Whether it’s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the “Ask David!” form. We will email you when the answer is posted on the UltimateWB “Ask David!” section.

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Why a Customizable Website Builder is the Key to Unique Branding

Branding

In today’s digital age, a website is more than just an online presence; it’s a reflection of your brand identity. While template-driven website builders offer a quick and easy solution, they often fall short when it comes to creating a truly distinctive and memorable online experience. A highly customizable website builder, on the other hand, empowers you to craft a digital space that is as unique as your brand itself.  

The Power of Customization

  • Unleash Your Brand’s Personality: A customizable website builder allows you to tailor every element to your brand’s specific aesthetic and tone. From color palettes and typography to layout and imagery, you have the freedom to create a visually stunning and cohesive experience that resonates with your target audience.  
  • Stand Out from the Crowd: Template-driven websites often look generic and cookie-cutter, making it difficult to differentiate yourself from competitors. With a customizable builder, you can break free from the mold and create a truly one-of-a-kind website that captures attention and leaves a lasting impression.  
  • Adapt to Evolving Trends: The digital landscape is constantly changing. A customizable website builder enables you to stay ahead of the curve by easily adapting to new trends and technologies. You can experiment with different design elements, incorporate cutting-edge features, and ensure your website always looks fresh and modern.  
  • Future-Proof Your Business: As your business grows and evolves, your website should grow with it. A customizable platform provides the flexibility to scale your website seamlessly, adding new pages, features, and functionalities as needed. This ensures that your online presence remains relevant and effective over time.  

The Bottom Line

While template-driven website builders may offer a convenient starting point, they ultimately limit your ability to create a truly unique and impactful online presence. By choosing a highly customizable website builder, you can unlock the full potential of your brand and build a website that not only looks great but also drives results.  

So, in summary, why should you want a very customizable website builder vs a templates-driven website builder? Branding, originality, and scalability.

Invest in your brand’s future and choose a platform that empowers you to create a truly exceptional digital experience.

Are you ready to design & build your own website? Learn more about UltimateWB! We also offer web design packages if you would like your website designed and built for you.

Got a techy/website question? Whether it’s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the “Ask David!” form. We will email you when the answer is posted on the UltimateWB “Ask David!” section.

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Google Sites Review: A Simple Start, But Limited Potential

Google Sites logo

Google Sites has undergone a significant redesign, offering a user-friendly interface and seamless integration with other Google Workspace tools. For those seeking a quick and easy way to create basic websites, Google Sites can be a suitable option. However, its limitations become apparent when aiming for more complex or customized designs.

Key Limitations of Google Sites:

  • Design Constraints: While the new interface is visually appealing, it lacks the flexibility and customization options offered by professional website builders. Users are restricted to a limited number of templates and pre-designed layouts.
  • Limited Functionality: Google Sites struggles to provide advanced features such as e-commerce capabilities, robust SEO tools, or in-depth analytics. This makes it less suitable for businesses or individuals who require a comprehensive website solution.
  • Dependency on Google Ecosystem: While integration with other Google services is a benefit, it can also limit flexibility. Users may find themselves confined to Google’s ecosystem, potentially hindering their ability to leverage other tools or services.

Why UltimateWB is a Better Website builder

For those who need a more powerful and customizable website building platform, UltimateWB offers a compelling alternative. With its extensive range of features, intuitive interface, and robust customization options, UltimateWB empowers users to create professional-grade websites without the limitations of Google Sites.

UltimateWB excels in the following areas:

  • Unparalleled Customization: Users have complete control over the look and feel of their websites, with the ability to create unique designs and layouts.
  • Advanced Features: UltimateWB offers a wide array of features, including e-commerce and social networking capabilities, and SEO tools, making it suitable for businesses of all sizes.
  • Flexibility and Scalability: As your website grows, UltimateWB can adapt to your needs, providing the scalability and performance required to handle increasing traffic and complexity.

If you’re looking to build a website that stands out from the crowd and offers a truly personalized experience, UltimateWB is the clear choice.

Are you ready to design & build your own website? Learn more about UltimateWB! We also offer web design packages if you would like your website designed and built for you.

Got a techy/website question? Whether it’s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the “Ask David!” form. We will email you when the answer is posted on the UltimateWB “Ask David!” section.

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How to Keep Bounce Rate in Check? Tips for a Successful Website

Bounce rate, the percentage of visitors who leave your website after viewing only one page, is a crucial metric for website success. A high bounce rate can indicate that your content isn’t engaging or relevant to your target audience. Here are some tips to help you keep your bounce rate in check:

1. Optimize Page Load Speed

  • Compress images: Reduce file sizes to speed up loading times.
  • Minify CSS and JavaScript: Remove unnecessary characters to optimize code. If you use UltimateWB, we have already done it for you.
  • Leverage browser caching: Store frequently accessed files locally. You can do this by editing your .htaccess file.
  • Use a CDN: Optionally distribute content across multiple servers for faster delivery.
  • Choose a fast website builder: Some website builders have bloat, some have fast, clean coding like UltimateWB that allow you to have a fast loading website.

2. Improve User Experience & Mobile Experience:

  • Clear navigation: Ensure visitors can easily find what they’re looking for. Make navigation intuitive and easy. Optimize for touchscreens.
  • Mobile optimization & Responsive design: Design your website for a seamless mobile experience. Ensure your website adapts to different screen sizes. UltimateWB makes this easy with the built-in Responsive app.
  • Intuitive layout: Use a clean and uncluttered design.
  • Minimize redirects: Avoid unnecessary page jumps.
  • Consistent branding: Maintain a cohesive visual identity throughout your site.

3. Create Engaging Content

  • High-quality content: Offer valuable and informative content that resonates with your audience.
  • Clear and concise writing: Use simple language and avoid jargon.
  • Strong visuals: Incorporate relevant images, videos, and infographics.
  • Call to action: Encourage visitors to take the desired action, whether it’s making a purchase, subscribing to a newsletter, or contacting you. UltimateWB can help you with all these features – they are built-in! 

4. Optimize for Search Engines (SEO)

  • Keyword research: Identify relevant keywords and use them strategically in your content.
  • Meta descriptions: Write compelling meta descriptions to entice clicks.
  • Internal linking: Connect related pages to improve navigation and SEO.
  • Mobile-first indexing: Prioritize mobile optimization for better search rankings.

5. Address Technical Issues

  • Broken links: Fix broken links to prevent visitors from being redirected to error pages.
  • Server errors: Ensure your website’s server is running smoothly to avoid downtime and errors. Choose top-quality web hosting like UltimateWB and UltimateWB Cloud.
  • HTTPS implementation (SSL): Use HTTPS to encrypt your website’s traffic and improve security. All UltimateWB web hosting plans and UltimateWB Cloud plans include free SSL, besides traffic statistics, and custom emails.

6. Track and Analyze Metrics

  • Google Analytics: Use this tool to monitor bounce rate and other key metrics.
  • Google Search Console: Use this tool to monitor your website’s performance in Google Search, identify and fix technical issues, optimize your content for search, track site health metrics, and get alerts about important changes
  • Identify problem areas: Analyze which pages have high bounce rates and why.
  • Make data-driven decisions: Use insights to improve your website’s performance.

7. Test and Iterate

  • A/B testing: Experiment with different elements of your website to see what works best.
  • User testing: Gather feedback from real users to identify pain points.
  • Continuously improve: Make ongoing adjustments based on your findings.

By following these tips, you can significantly reduce your website’s bounce rate and improve user engagement. A lower bounce rate means visitors are staying on your site longer, which can lead to increased conversions and overall success.

Are you ready to design & build your own website? Learn more about UltimateWB! We also offer web design packages if you would like your website designed and built for you.

Got a techy/website question? Whether it’s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the “Ask David!” form. We will email you when the answer is posted on the UltimateWB “Ask David!” section.

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GIMP: A Powerful, Free Image Editor for Your Website

Gimp, free graphics tool for your website

Recently, we discussed DIY logo design in our blog post, How to Create Your Own Logo? A DIY Guide. One of the recommended tools is GIMP, or GNU Image Manipulation Program – a free and open-source raster graphics editor that can be a valuable tool for anyone who needs to edit images for their website. With its wide range of features, GIMP can be used to create, edit, and manipulate images in a variety of ways. Let’s learn more about GIMP!

Key Features of GIMP

  • Image Editing: GIMP offers a robust set of tools for editing images, including cropping, resizing, rotating, and flipping. You can also adjust brightness, contrast, saturation, and color balance.
  • Painting and Drawing: With GIMP’s painting and drawing tools, you can create original artwork or add custom elements to your images.
  • Image Manipulation: GIMP allows you to perform advanced image manipulations, such as cloning, healing, and retouching. You can also create and apply filters to achieve various effects.
  • Layers and Masks: Layers and masks provide a non-destructive way to work with images. You can create multiple layers and apply masks to isolate specific areas of an image.
  • File Formats: GIMP supports a wide range of image file formats, including JPEG, PNG, GIF, and WebP. This makes it easy to import and export images for your website.

How GIMP Can Benefit Your Website

  • Creating Custom Graphics: GIMP can be used to create custom graphics for your website, such as logos, banners, and icons. This can help you give your website a unique and professional look.
  • Editing Product Images: If you sell products online, GIMP can be used to edit product images. You can resize, crop, and enhance images to make them look their best.
  • Creating Infographics: GIMP is a great tool for creating infographics. You can combine text, images, and charts to create visually appealing and informative graphics.
  • Designing Website Elements: GIMP can be used to design website elements, such as buttons, or background images for headers and footers. This can help you create a cohesive and visually appealing website.

Getting Started with GIMP

If you’re new to GIMP, there are plenty of resources available to help you get started. The official GIMP website offers tutorials, documentation, and a community forum. You can also find many online courses and tutorials that can teach you how to use GIMP effectively.

By learning how to use GIMP, you can create high-quality images that will enhance your website’s appearance and appeal to your audience.

Are you ready to design & build your own website? Learn more about UltimateWB! We also offer web design packages if you would like your website designed and built for you.

Got a techy/website question? Whether it’s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the “Ask David!” form. We will email you when the answer is posted on the UltimateWB “Ask David!” section.

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