Tag Archives: user intent

Keyword Research: The Foundation of Successful SEO

Keyword research is the cornerstone of effective Search Engine Optimization (SEO). It involves identifying the specific words and phrases that potential customers are searching for online to find products or services like yours. By understanding these keywords, you can optimize … Continue reading

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How can businesses optimize their website for Google’s BERT?

What is BERT? Let’s start with what Google’s BERT is. It has nothing to do with Sesame Street’s Bert and Ernie, but it is an acronym, standing for: Bidirectional Encoder Representations from Transformers. In clearer terms, BERT is a sophisticated … Continue reading

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