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Why Brands Are Ditching Big Influencers for Faceless Content
For years, influencer marketing has been a popular strategy for brands looking to gain visibility. But as businesses analyze the numbers more closely, many are realizing that paying thousands of dollars for a single sponsored post doesn’t always lead to … Continue reading
Posted in Advertising, Business, Marketing, Social Media
Tagged authentic engagement, brand strategy, consumer behavior, data-driven, digital marketing, engagement, engagement rates, engaging content, facebook, faceless content, fake engagement, high-quality content, hootsuite, influencer marketing, influencers, influencers alternative, instagram, linkedin, organic content, organic reach, return on investment, roi, scalable, social media marketing, tiktok, tiktok trends, trends, twitter, x
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Brazil’s Supreme Court Upholds Ban on Musk’s X Platform
Brazil’s Supreme Court has confirmed the ongoing suspension of the social media platform X, previously known as Twitter. The unanimous decision by the justices ensures that the ban, which took effect in the early hours of Saturday, remains in force. … Continue reading
Which social media platform is most effective for building a following and promoting a business?
There isn’t a single “most effective” platform – the best platform depends on your target audience and the type of business you have. Here’s a breakdown of some popular platforms and what they excel at: General Audience: Visual Content & … Continue reading
Does posting your content on your Facebook page or Twitter count as backlinks for your website when you link to it? (or should I say “X” instead of Twitter?!)
No, posting your content on your Facebook page or Twitter does not count as backlinks for your website, even if you link to it. This is because social media links are typically marked as “nofollow” by search engines, which means … Continue reading →