For a basic website, you could go with the UltimateWB Essentials+ which is $49. If you would want a mailing list or photo galleries, you should get the next version up, UltimateWB Lite, which is $89. We have comparison charts comparing the 3 software versions here: https://www.ultimatewb.com/compare-uwb . You can buy the software at https://www.ultimatewb.com/buy .
You will also need a domain name and web hosting. We offer both here: https://www.ultimatewb.com/domain-names-web-hosting . You can check out the prices there. All of our web hosting packages come with free professional installation of your software on your server (still requires separate purchase of the software though).
Our web hosting plans are with cpanel (web hosting control panel). They all include stats via Awstats. We have a user manual topic under the Web Hosting Control Panel topics, at: "How To Check Your Website Traffic!" .
You could also optionally use Google Analytics by embedding it in your website. We have a user manual topic under the Ad(d)s app section, at: "Adding Google Ads, You Tube Videos, Gym Chat Videos/Media Feeds, Google Analytics, and other Plugins" .
We also have blog topics regarding stats:
Where should you place the Google Analytics code?
Google Analytics vs Awstats – which is better, more accurate, useful?