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Users to add their own products for sale online? or just by admin?
Is it an option for users to add their own products to sale online or would it have to be done by an administrator? If this is not a current option, would it be possible to add in a future upgrade?
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Yes, it is an option for users to upload their own items & services for sale - you can allow it on the listings app and the classifieds app (as well as the other built-in social networking apps in UltimateWB Full).  Just the e-commerce app (which you get to from Configure Site > E-commerce) is for admin posting only.  You can configure allowing users to post their items/services for sale for the Listings app, for example, at Configure Site > Social Networking > Listings , and for the Classifieds app at Configure Site > Social Networking > Classifieds .

If you do a CTRL-f search for "buy" on these admin configuration pages, you can jump to this section; here is the copy/paste from the Listings app config page (similar for the Classifieds / other UltimateWB Full social networking built-in apps):

User to User Payment Processing

Users may purchase credits from your website, and you may also set a default starting credits value for members upon registration. Configure Credits System here.
Include Buy Item button


Prompt user to choose to include a Buy Button in their Listing, if the Listings Type has Buy Button Enabled.
(Requires a Price Text Field in the Listings Type)

Buy Item


Buy item button for listings item when using User to User Payment Processing via Credits System.

You can read more about how to create Listing category types here: https://www.ultimatewb.com/listings-directory-app/create-customize-integrate-listings-directory , and for Classifieds here: https://www.ultimatewb.com/classifieds-app/create-customize-integrate-classifieds-section (similar process).  

Online User Manual: https://www.ultimatewb.com/user-manual-how-to-guide 

Official UWB Support Team! Contact us directly here!

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